Interview: The Business Case Beyond Superficial Cultural Diversity with Thang Ngo

In this episode, Ricky interviews Thang Ngo on the benefits of cultural diversity beyond skin-deep tokenism.
About Thang Ngo Thang Ngo has two decades of multicultural marketing with roles on client and agency sides. He currently heads IDENTITY Communications, Australia’s largest full-service multicultural marketing agency, part of the Mediabrands group of companies.
He pioneered several multicultural marketing firsts in Australia including the setting up Mini Australia’s Weibo Chinese social media account, a first for any local car brand. His work on the Spring Lamb campaign for Meat and Livestock Australia received two AMMAs (Australian Multicultural Marketing Award) in 2016 in the Communications and People’s Choice categories.
Thang also served on Fairfield Council in South Western Sydney for 9 years (1999-2008), one of the most culturally diverse areas in Australia.
About IDENTITYIDENTITY’s current clients include the Australian Government (master media agency for multicultural media), Transport for NSW, Sydney Water, nbn Co, Hyundai Australia, Maserati, Johnson & Johnson and SunRice. IDENTITY’s campaign for SunRice, which includes bespoke CALD creative was awarded the 2019 NSW Premier’s Multicultural Communications Award, Business Category.
About PDFOur mission is to help diverse professionals reach their full potential in the Australian workplace. We believe that everyone, not the elite few, should have access to the right tools, techniques and networks to develop themselves. We believe that by becoming the best version of ourselves, we lead a more fulfilling life and inspire those around us to do the same. We do this by running open events that aim to inform, connect and inspire, and share what we learnt with our community via social media and podcasts.
For more information visit: http://professionaldevelopmentforum.org/
About the Interview:Importance for businesses to target diverse audienceDiversity as it is today in the Australian contextThe types of multicultural marketing campaignsHow to implement diversity and inclusion that is ethical and profitable
Reference MaterialsHow to go beyond clichés – don’t try to out-Chinese the Chinesehttps://mumbrella.com.au/dont-try-to-...The Adidas vs Nike Adverthttps://www.youtube.com/watch?v=Fu8T-...SunRice commercial that tries to find an Asian-Australian truth rather than cliché Asian https://www.youtube.com/watch?v=Ky3W0...