177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
English - May 14, 2019 05:56 - 47 minutes - 38 MB - ★★★★★ - 41 ratingsMarketing Business Entrepreneurship business marketing entrepreneurs entrepreneur entrepreneurship finance leadership interview entrepreneuronfire eofire Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer
Links Mentioned:
* Click here to download the podcast shownotes
* Free Onboarding Automation
* Free Coupon for ActiveCampaign Quickstart Training
* www.TheActiveMarketer.com
* www.GetMeToDone.com
* www.Productiveinsights.com
* www.YouTube.com/ProductiveInsights
* www.CallAshRoy.com
* www.PremiumProductivity.com
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171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner
How to set up your marketing automations to mirror real life sales situations using a clear tagging strategy
Imagine this.
It’s 1995.
You're looking to buy a pair of shoes so you walk into a shoe store.
You’re greeted by a salesperson. He’s polite and genuinely tries to help you solve your ‘problem’.
He asks you what you‘re after. Do you need dress shoes? Or running shoes? Or casual wear?
He asks you if you have any special requirements. Do yo have flat feet?
After having carefully understood your needs, he shows you the right pair of shoes to suit your specific needs and explains why these shoes are the best solution for you.
Would you buy the shoes from him?
You’d probably buy the shoes from that salesperson, right?
Well, it’s no different in the online world.
Sales funnels work in the same way. Except they typically happen online via email marketing automation.
When you build a sales funnel, you first build trust with your customer by understanding their problem.
You then send them solutions (often in the form of online content) that’s specifically targeted to their problem.
You deliver some a meaningful transformation through that content in the context of that problem they’re trying to solve.
After having delivered value to the customer you then (and only then) offer them a product that’s relevant to them and their specific problem.
In this episode,