Product Thinking
100 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 2 ratingsA podcast with a fresh perspective about the best in product thinking. From product management and UX design to psychology and philosophy. How can we bring it all together to make life, our products, and our user experiences better.
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Episodes
How to Be Wrong and Overconfident
July 19, 2022 15:56 - 9 minutes - 12.7 MBBeing confident is good, being overconfident is better. Right or wrong, and especially when wrong, it’s critical that you maintain that level of overconfidence you’ve carefully developed. With the steps we’ve discussed here, you can continue to work on being more and more overconfident in the face of overwhelming evidence to the contrary. And you’ll be better for it. The world will be better for it. Remember, you’ve got the magic. The space magic. Don't forget to subscribe at pr...
Camping Trips and Creating Products: Building Better Products By Learning Each Time Through
July 12, 2022 16:33 - 10 minutes - 15.2 MBCamping trips are each a learning experience. So are each time we create a new feature or new product. We add to the tools we have in our packs and the experience we can draw on for using those tools in the field. With each trip, it’s important to understand what’s working and what’s not, what we need for next time and what to leave behind, and how to get better. You can get lots of insight from everything you read and see, but nothing will replace getting out and doing. Don't f...
Build by Tony Fadell: Book Review
July 05, 2022 16:07 - 13 minutes - 18.7 MBTony Fadell led the incredibly successful teams that built the iPod, the iPhone, and the Nest Thermostat. He also led or was part of other teams that failed just as big. So his new book Build: An Unorthodox Guide to Making Things Worth Making is now one of my new favorites for building meaningful products. A great product management and UX book review to check out. Book: Build by Tony Fadell Don't forget to subscribe at productthinking.cc Weekly newsletter: Build by Tony Fadell: B...
Extreme Open-Mindedness, Free Will, and Reorgs: Monthly Wrap from June
June 28, 2022 17:30 - 15 minutes - 21.2 MBWe review the newsletters and episodes from this month, including product principles, extreme open-mindedness, and our book review on How Innovation Works. We also look at other articles on Free Will and podcasts from Product by Design (my other show) to interviews with CEOs and VCs. And a great thread on dragonflies. Don't forget to subscribe at productthinking.cc Weekly newsletter: Extreme Open-Mindedness, Free Will, and Reorgs: Monthly Wrap from June Or just want to leave a tip...
Creating Product Principles: Developing A Framework for Alignment and Decision Making
June 21, 2022 18:36 - 11 minutes - 16.4 MBMoving fast is difficult. Moving fast as teams grow is even more difficult. With a million decisions to make each day, how can you ensure everyone is making the right ones? A good vision and strategy will get you part of the way there, but what about the tiny tradeoffs that happen day-to-day? By establishing principles and tenets for your teams and products, you can ensure everyone is aligned around the right priorities and the right frameworks, without having to discuss every dec...
Extreme Open-Mindedness: The Mark of Educated (and Product) Minds
June 14, 2022 16:31 - 10 minutes - 14.5 MBExtreme open-mindedness is the mark of great thinkers, especially great product thinkers. We are never done taking inputs and creating something new. The world is ever changing, ever evolving, and we must evolve with it. Our products must evolve with it. Our thinking must evolve with it. We cannot close our minds to what is around us, to the new ideas that surround us, and the possibilities that await. So keep your mind open, and go create. Links Don't forget to subscribe at produ...
How Innovation Works: Book Review
June 01, 2022 15:11 - 14 minutes - 20.6 MBThis month we are reviewing the book How Innovation Works: And Why It Flourishes in Freedom by Matt Ridley. Innovation is the reason why life continues to improve so incredibly fast and why we can expect and hope that our lives will continue to improve. It may not always be linear, but doing more, creating more, and making it more valuable is key to innovation. We need to ensure that we cultivate the right environments for innovation to thrive. Book: How Innovation Works Don't fo...
You Are Not Your Customer, But You Should Be
May 09, 2022 13:00 - 13 minutes - 18.3 MBThere is an old axiom that you are not your customer. And it’s true, you are not your customer. But you should be. Or at least be indistinguishable from your customer and potential customers because you know them so well. Links Follow Product Thinking and Kyle on Twitter Don't forget to subscribe at productthinking.cc Weekly newsletter: You Are Not Your Customer: But You Should Be Or just want to leave a tip: buy me a coffee? Check out our Product by Design podcast ★ Support th...
The Startup Owner's Manual: Book Review
April 26, 2022 16:08 - 17 minutes - 23.9 MBThe Startup Owner’s Manual by Steve Blank and Bob Dorf is an incredibly useful guide for anyone starting a business or building a new product. Creating all the research and documents suggested in the book will be a ton of work for founders and product people. But the effort will create the foundation for a solid company and solid products. Links Don't forget to subscribe at productthinking.cc Twitter: @kylelarryevans and @producthinking Weekly newsletter: The Startup Owner's Manual...
Understanding Product Packaging: The Key Components of Pricing and Packaging
April 12, 2022 15:31 - 12 minutes - 17.2 MBUnderstanding packaging holistically is a key step in the pricing process. And something that should be revisited regularly. Our world isn’t static. Your market isn’t static. And your product (hopefully) isn’t static. So you need to constantly be thinking about the overall product packaging and pricing to ensure you’re correctly “dividing the value you’re delivering” between you and your customer. I recently had a conversation with Dan Balcauski for my other podcast, Product by Des...
Building A StoryBrand: Book Review
March 29, 2022 13:00 - 13 minutes - 30 MBThis month we’re reviewing the book Building A StoryBrand by Donald Miller. It’s a relatively short book about using stories, and the elements of good storytelling, to create messages that will help our customers understand our products and services so we can help solve their problems. Links: Book: Building A StoryBrand Don't forget to subscribe at productthinking.cc Twitter: @kylelarryevans and @producthinking Weekly newsletter: Building a StoryBrand: Book Review Or just want to ...
Processes Shouldn't Be Ends
March 15, 2022 17:59 - 10 minutes - 24.6 MBGood processes can help us be more efficient and lead to good outcomes. But we shouldn’t be slaves to our processes. We should consistently evaluate them and ensure that they are leading us to the right outcomes. Links Don't forget to subscribe at productthinking.cc Twitter: @kylelarryevans and @producthinking Weekly newsletter: Processes Shouldn't Be Ends Or just want to leave a tip: buy me a coffee? Check out our Product by Design podcast ★ Support this podcast ★
The Scout Mindset: Book Review
March 01, 2022 18:13 - 14 minutes - 33.2 MBThe Scout Mindset was a splendid book about what it takes to see the world as it is rather than how we’d like it to be. The scout mindset mirrors the product mindset in so many ways—being endlessly curious, constantly updating our outlook and views with the latest information, and avoiding bias. None of us is perfect. We can all improve how we approach our work and our lives, and this book has many tips on how to do just that. And as we improve little by little, we can see more ...
Optimizing for Teams Rather Than Management
February 08, 2022 17:17 - 13 minutes - 31.6 MBIt is the height of laziness for managers to think that the teams they manage exist to make the job of the manager easier. Whether you manage a single team or an entire company of teams, it is not their job to make your job easy. It is their job to solve customer and business problems, and deliver solutions. Your job is to help them make that happen. Don't forget to subscribe at productthinking.cc Weekly newsletter: Optimizing for Teams Rather Than Management Or just want to leave ...
Arriving Today: Book Review
January 25, 2022 14:00 - 14 minutes - 34.3 MBThis month we take a look at Arriving Today by Christopher Mims. It is an excellent deep-dive into our supply chain. Getting items from factories to our door is massively complex, and understanding the process feels like it is only going to get more important. Book: Arriving Today Don't forget to subscribe at productthinking.cc Weekly newsletter: Arriving Today: Book Review Or just want to leave a tip: buy me a coffee? ★ Support this podcast ★
Take Home Interview Assignments: 6 Tips for Managers and Interviewers To Do Them Right
January 11, 2022 19:06 - 17 minutes - 40.7 MBAs managers, take home work can be a powerful tool to understand potential candidates. As candidates, take home assignments can give you more flexibility and an opportunity to go deeper into certain skills you have. But for take home assignments to be effective interview tools, they need to be structured correctly. Assignments should add meaningfully to the discussion and process, not detract from it or become too onerous. But with a few key tips, we can all make the most of our ti...
My Top 10 Books From 2021
December 28, 2021 19:56 - 12 minutes - 27.7 MBIt’s that time again — the end of the year. A time to look back on the good and the bad, and create lists. I enjoyed a variety of books this year, many of which came from lists like this one. So I try to pay it forward by giving you some of my favorite reads from the year. Don't forget to subscribe at productthinking.cc Weekly newsletter: My Top 10 Books of 2021 Or just want to leave a tip: buy me a coffee? ★ Support this podcast ★
The Importance of Product Strategy: Without Vision and Strategy, Everything is Tactics
December 14, 2021 20:17 - 13 minutes - 30.8 MBHaving a good product vision and strategy is critical to building and shipping good products, and staying viable as an organization. But it is incredibly difficult to do. That’s probably why most companies and product organizations don’t have one. And why many product teams and leaders fail when creating one. But we can overcome the hurdles to create the right direction for our products. Don't forget to subscribe at productthinking.cc Weekly newsletter: The Importance of Product S...
The Alchemy of Us: Book Review
November 30, 2021 18:22 - 14 minutes - 32.6 MBThe Alchemy of Us was a fascinating read, with marvellous stories about innovation and technology, and how we’ve both created new inventions and have been shaped by those inventions. As professionals and technologists, it is our responsibility to think through the implications of what we’re creating, and to fix many of the problems that have come before. Book: Alchemy of Us Don't forget to subscribe at productthinking.cc Weekly newsletter: The Alchemy of Us: Book Review Or just wa...
Long Reads: Rethinking History, Remote Work, And Teleportation
November 23, 2021 22:00 - 9 minutes - 20.9 MBIt’s Thanksgiving in the U.S. this week, which means many of us will be taking time off of work for several days to eat too much, spend time with family, or otherwise relax, myself included. Though it’s hard to believe we’re approaching the end of the year again already. So while you’re taking a break (or working, whatever the case may be), here are some interesting reads to keep you occupied. And we’ll be back next week with this month’s book review. Don't forget to subscribe at ...
Learning from Zillow - Lack of Focus and Long-Term Thinking
November 09, 2021 21:39 - 15 minutes - 35.3 MBI personally won’t be losing any sleep over Zillow failing at house flipping. But there are several lessons we can learn from their failure. To create great businesses and great products, we have to focus, think long-term, and understand it’s as much art as science. Don't forget to subscribe at productthinking.cc Weekly newsletter: Learning from Zillow Or just want to leave a tip: buy me a coffee? ★ Support this podcast ★
Everybody Lies: Using Data to Better Understand People, Products, and Society
October 26, 2021 21:24 - 17 minutes - 39.3 MBThis month we are reviewing the book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz. In order to truly understand people, their problems, and ultimately our society, we have to use qualitative and quantitative data effectively. We have to cut through the noise and the lies we tell ourselves and each other, and get to the truth. Book: Everybody Lies Don't forget to subscribe at productthinking.cc Weekly new...
Product Discovery Interviews: A Guide and Framework For Effectively Talking to Users
October 12, 2021 05:46 - 18 minutes - 42.7 MBProduct discovery is critical for building excellent products. And doing good product discovery interviews is critical for good product discovery. To do that, you need to understand your goals, create a plan, talk to your customers, and share what you’ve learned in order to improve your future discussions and ultimately the solutions you offer. Don't forget to subscribe at productthinking.cc Weekly newsletter: Product Discovery Interviews Or just want to leave a tip: buy me a coff...
The Mom Test: Book Review
September 29, 2021 14:00 - 16 minutes - 37.4 MBUnderstanding our users and our customers is critical for the success of our businesses and products. The best way to do this is to actually talk to them. Not to pitch them or sell them, but to understand their problems and needs and how they are trying to solve these things. Once we develop this understanding and empathy, we can create the best products and experiences. Book:The Mom Test Don't forget to subscribe at productthinking.cc Weekly newsletter: The Mom Test: Book Review O...
Supply Chains, Shortages, Monopolies & More
September 21, 2021 21:28 - 18 minutes - 43 MBThis week I’m highlighting some interesting articles and podcasts that I’ve been reading and thinking about. A little different than our normal format, but lots of good content, including food shortages, labor shortages, wage shortages, Apple's monopoly and the paradox of choice. Don't forget to subscribe at productthinking.cc Weekly newsletter: Supply Chains, Shortages, Monopolies & More Or just want to leave a tip: buy me a coffee? ★ Support this podcast ★
Understanding the Problem:
September 07, 2021 23:54 - 12 minutes - 28.2 MBWe have to ask questions, probe, and get to the core before we can create solutions. If we try to add water without addressing the real problem, we may create temporary fixes, but they won’t be long-term solutions. And we’ll end up spinning our wheels again and again. So rather than stopping with the superficial, get to the heart of the problems with your users and your customers. Understand why they have a problem, what they are trying to accomplish, and what outcomes they are tryi...
Ultralearning: Book Review
August 24, 2021 19:44 - 18 minutes - 43.4 MBUltralearning is a strategy for aggressive, self-directed learning. This book helps create a framework for learning new skills quickly and effectively. It is not only possible, but necessary for our rapidly changing world. Book:Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career Don't forget to subscribe at productthinking.cc Weekly newsletter: Ultralearning: Book Review Or just want to leave a tip: buy me a coffee? ★ Support this podcast ★ ...
Ownership and Accountability
August 10, 2021 19:54 - 15 minutes - 35.3 MBHaving true ownership of products, features, metrics, and outcomes ensures that someone cares about those things, can focus the right attention on them, and can ultimately drive their success. If there isn’t ownership, there can’t be success. Watching teams, whether professional sports teams or product development teams, without ownership and accountability is always disheartening. They don’t win like they should be able to. But with real ownership, asking tough questions, and holdi...
Creative Selection: Book Review
July 27, 2021 16:00 - 13 minutes - 31.2 MBThis month we review Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. We take a look at some of the insights and lessons from how Apple developed Safari and the keyboards for the iPhone and the iPad. And whether to add the book to your reading list. Book: Creative Selection Don't forget to subscribe at productthinking.cc Weekly newsletter: Creative Selection: Book Review Or just want to leave a tip: buy me a coffee? ★ Support this podcast ★ ...
Killing Features: The Art of Persisting Versus Ending Features
July 20, 2021 16:23 - 14 minutes - 32.4 MBThere isn’t a science behind sticking with a feature versus killing it. There isn’t a formula or definitive playbook for this. Which is why it is so difficult. Which is why product is so difficult. It is as much art as it is science. It comes down to the goal, the metrics, the timeline, and good judgement. In this episode, we look at Twitter's decision to kill Fleets and analyze the various factors. Don't forget to subscribe at productthinking.cc Weekly newsletter: Killing Feature...
User Empathy: Understanding Other Perspectives for a Better Experience
July 14, 2021 17:59 - 13 minutes - 31.8 MBOur products and experiences should focus on the user. It starts with understanding their problems and their needs. In my case, the fact that I was uncomfortable backing a trailer into a tight spot. From there, we focus on helping the user create the right outcome. Getting into the camping spot. Making simple shapes. So don’t make the mistake of getting the experience backwards. It’s not about the trailer, it’s about the driver. Don't forget to subscribe at productthinking.cc Weekl...
Serendipity and Invention: Creating Products and Experiences Through Luck and Skill
July 07, 2021 17:30 - 18 minutes - 42 MBOften the best ideas, products, or experiences aren’t the ones we’re actively looking for. They are the ones that come together when hard work and luck meet. Serendipity. What are some examples of serendipity in invention and product creation? How can we use serendipity? Book: Range Don't forget to subscribe at productthinking.cc Weekly newsletter: Serendipity and Invention: Creating Products and Experiences Through Luck and Skill Or just want to leave a tip: buy me a coffee? ★...
The Myths of Innovation: Book Review
June 29, 2021 21:42 - 16 minutes - 37 MBInnovation is messy. Because of that, there are many myths that have been built around innovation and innovators. In the book The Myths of Innovation, Scott Berkun does a great job of addressing many of those myths. It’s a great read for product people, since we are often at the forefront of innovation, creating the next generation of products and experiences for users, breaking ground on technology that hasn’t been tried. We know the myths better than most. And fall victim to many ...
User Empathy and Outcomes: Understanding the "Why" and Getting Past Our Own Perspective
June 22, 2021 20:30 - 13 minutes - 31.8 MBAs product people (and as parents) we need to empathize with our users (and kids). It’s not about the feature, or taking one more turn, it’s about getting one more good outcome. Sometimes we have to shift our perspective to remember that. Don't forget to subscribe at productthinking.cc Weekly newsletter: User Empathy and Outcomes Or just want to leave a tip and buy me a coffee? ★ Support this podcast ★
Ritual Cats - Stopping To Question Our Habits To Improve Our Outcomes
June 15, 2021 16:49 - 11 minutes - 25.4 MBIf you ever find yourself repeating the phrase “this is how it’s always been done” or “this is how we do it here”, that’s a good time to pause and ask yourself if you’ve got yourself a ritual cat. Good products don’t come from teams steeped in useless rituals. We use good frameworks and good processes, but we aren’t tied to them without a purpose. We use them for the outcomes they bring us to. Don't forget to subscribe at productthinking.cc Weekly newsletter: Ritual Cats Or just w...
5 Whys Mindset - Asking Why For Deeper Understanding And To Get To The Root Cause
June 08, 2021 15:29 - 15 minutes - 35.1 MBWhat we need is to adopt a 5 Whys mindset to problems. Once we get past the initial problem, we can start to understand the root cause or the real need. And that’s when we can start to get to the heart of the problem and create real meaningful solutions for our teams, our businesses, and our users. Don't forget to subscribe at productthinking.cc Weekly newsletter: 5 Whys Mindset Or just want to leave a tip and buy me a coffee? ★ Support this podcast ★
Planting Trees - Long-Term Investments Over Short-Term Payoffs
June 02, 2021 20:15 - 11 minutes - 26.5 MBPlanting trees is about the long term. But it's easy to get caught up in short-term thinking. Our businesses and organizations often prioritize the short-term at expense of the long-term. Which is why we never get the trees, but always get project after project. And in 5 years we look back and wonder why we don't have any shade or fruit. Don't forget to subscribe at productthinking.cc Weekly newsletter: Planting Trees Or just want to leave a tip and buy me a coffee? ★ Support t...
Working Backwards - Book Review
May 25, 2021 20:52 - 21 minutes - 48.9 MBIn this episode, we review Working Backwards: Insights, Stories, and Secrets from Inside Amazon. I know firsthand that we could all learn a thing or two from Amazon’s way of working and solving problems. It’s not perfect (and neither is Amazon). But the principles create a great foundation for any team or company to build on. And Amazon consistently out-innovates and outperforms most companies. So they’re clearly doing some things right. Book: Working Backwards: Insights, Stories,...
What is Innovation?
May 18, 2021 15:36 - 14 minutes - 34 MBWe use the term “innovation” way too frequently. It’s become too diluted in our modern business world. But if we focus on the right definition, we can get back to bringing real innovations back to our teams and our companies. We can create products, processes and experiences that are truly new, better, and valuable. Don't forget to subscribe at productthinking.cc Weekly newsletter: What is Innovation? Or just want to buy me a coffee? ★ Support this podcast ★
What is Product Management?
May 11, 2021 21:36 - 16 minutes - 37.6 MBA product manager brings all of those things together. She talks to users before, during, and after the team develops a product. She makes sure there is a good business for what they built. And she works with the developers to build the thing and get it out to people to use. Don't forget to subscribe at productthinking.cc Weekly newsletter: What is Product Management Or just want to buy me a coffee? ★ Support this podcast ★
Customer Retention: The Importance of Retaining Your Users and Continuously Adding Value
May 04, 2021 22:40 - 14 minutes - 33.2 MBUser retention is the key to successful growth. Acquiring new users is expensive and fruitless if you can’t keep them. But turning your existing users into loyal, long-term customers is a powerful winning strategy. Don't forget to subscribe at productthinking.cc Weekly newsletter: Customer Retention Or just want to buy me a coffee? Will Mobile Stay Mobile? The Future of Productivity in A Post-Covid World (panel discussion) ★ Support this podcast ★
Book Review - Empowered: Ordinary People, Extraordinary Products
April 28, 2021 00:14 - 17 minutes - 39.7 MBThis month we’ll review the latest book from the person many people refer to as the godfather of product management, Marty Cagan. The follow-up to Inspired: How to Create Tech Products Customers Love, Chris Jones and Marty Cagan have written just released Empowered: Ordinary People, Extraordinary Products. Next month we'll review Working Backwards: Insights, Stories and Secrets from Inside Amazon. Don't forget to subscribe at productthinking.cc Weekly newsletter: Book Review: Em...
What Have You Failed At Recently - Overcoming the Fear of Failure
April 20, 2021 17:48 - 14 minutes - 32.5 MBFailure is part of everything we do. We stink at things when we start. But we seem to have the expectation that we will be good at everything, regardless of when we started. Even fundamental actions take practice. Which is why we need to get over our fear of failure. It’s not easy. But we need to give ourselves permission to suck at things. Don't forget to subscribe at productthinking.cc Weekly newsletter: What Have You Failed At Recently Or just want to buy me a coffee? ★ Supp...
6 Ways to Avoid Burnout - Prioritizing Mental Health and Finding Your "Why"
April 13, 2021 22:19 - 19 minutes - 45.6 MBBurnout is a serious issue. It can lead to even more serious mental health issues of not addressed. As employees and leaders, we need to identify the signs of burnout and head it off before it becomes a bigger problem. We can encourage ourselves, our colleagues, our teams, and our employees to avoid burnout by taking some of the steps mentioned. It's about looking out for ourselves and each other. Don't forget to subscribe at productthinking.cc Weekly newsletter: 6 Ways to Avoid Bu...
5 Tips For Product Interviews
April 06, 2021 17:44 - 13 minutes - 30 MBMost interviews are about understanding, and you will do well to edit your responses and distill what you know to its core to make it as easy to understand as possible for everyone involved. Understand the company and people you're talking to, understand your stories, and tie it all together succinctly. Here are the tips for how to do it. Don't forget to subscribe at productthinking.cc Weekly newsletter: 5 Tips For Product Interviews Or just want to buy me a coffee? ★ Support t...
Productization, Disruption, Bubbles, and More
March 23, 2021 14:13 - 11 minutes - 26.5 MBWe're pushing the boundaries of our current technology. The pace of change will continue to accelerate. Some exciting innovations like NFTs offer promising solutions, but are in early stages. But we need to address underlying institutional inefficiencies as robots and AI make life cheaper and better. Check out the newsletter for lots of links for podcasts and articles. Product Thinking Newsletter ★ Support this podcast ★
Death by Data - Avoiding Analysis Paralysis By Taking Action
March 09, 2021 22:27 - 26 minutes - 60.7 MBAnalysis paralysis can kill some of our best ideas and our best work. But it doesn't have to be that way. We can avoid "death by data" by taking action. Even small actions. In this episode, we look at what causes analysis paralysis and what we can do to avoid it in our lives and in our teams and organizations. Death by Data Newsletter ★ Support this podcast ★
Taking the Long-Term View: Product Thinking and Mars Colonies
February 24, 2021 01:20 - 18 minutes - 42.4 MBWhere we push the boundaries, magic happens. It forces innovation, drives understanding, furthers exploration. We don't need more companies simply maximizing quarterly revenue. We don't need more teams just incrementally adding product features. And we don't need more shortsighted MBAs. We need people pushing boundaries. We don't get to Mars by setting our sights on incremental revenue. We have to set our vision much higher than that. We have to focus on the long-term. Newsletter: ...
Creating a Culture of Recognition
February 16, 2021 18:22 - 19 minutes - 45.6 MBWe all want to be appreciated. Even if it is just so everyone recognizes our expertise or the effort we’ve put in. As leaders, it’s important we recognize that. As colleagues, we can make work suck a little less for each other by acknowledging that we’re all in it together and we’re making meaningful contributions. https://www.productthinking.cc/p/creating-a-culture-of-recognition ★ Support this podcast ★
Jeff Bezos and Amazon
February 09, 2021 20:30 - 23 minutes - 53.6 MBWith the news of Jeff Bezos stepping down as CEO, we look at the lessons from Amazon and what he's created. You don't create a company like that without incredible vision, drive, and luck. So what are the key principles for product teams and product people? And what's next? Check out https://www.productthinking.cc/ to read the latest newsletter and subscribe. ★ Support this podcast ★