Variety and Proprietary Produce: From Concept to Commercialization

Produce Talks

English - November 29, 2019 16:33 - 37 minutes - 34.5 MB - ★★★★ - 2 ratings
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Previous Episode: Practicality of Plastics: Consumer Insights, Best Practices and a Roadmap for the Future

Next Episode: Produce and Politics: Part 1

We dive into all the dynamic components and drivers behind

the launch of a new variety – specifically looking at apples and table grapes.

We kick off the episode with Kate Evans from Washington State University and

Kathryn Grandy from Proprietary Variety Management to talk about the launch of the Cosmic Crisp apple and

look more broadly at the breeding processes and innovation behind developing a

new variety. We also talk apple varieties with Mac Riggan from Chelan Fresh and

table grape varieties with Bill Poulos from Oppy.

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Thank you to our podcast sponsor, NatureFresh™ Farms.