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Francis Ingham claims the UK PR sector has grown by 10% in 2016
PRmoment Podcast
English - December 14, 2016 05:00 - 6 minutes - 2.8 MB - ★★★★★ - 2 ratingsBusiness public relations communications reputation pr life stories prmoment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As part of our series of interviews reviewing 2016 I recently caught up with PRCA director general and ICCO CEO Francis Ingham. Francis identified the following trends for UK PR in 2016: UK public relations has grown by approximately 10% in 2016 according to the PRCA numbers, following a similar growth pattern of recent years.Public relations is becoming more blended disciplineNiche specialist agencies are doing well, alongside agencies with an international offer. Mid-sized generalist agencies having a far tougher time as media relations becomes commoditised.Brexit created a period of uncertainty for the pr sector but we've yet to see a significant downturn. Some sectors, notably public affairs, have thrived since the June vote.