Alice Weightman reviews the PR candidate and PR employer talent trends of 2016

PRmoment Podcast

English - December 13, 2016 05:00 - 10 minutes - 4.76 MB - ★★★★★ - 2 ratings
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Previous Episode: Jeremy Thompson on why Cision has spent over $1.5bn on PR service providers

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As part of a series of interviews to review public relations in 2016 I thought it would be interesting to look in detail at one of the major challenges for PR agencies and increasingly for in-house PR and communications teams - finding enough appropriately skilled people.Joining me is Alice Weightman founder and CEO of Hanson search.Alice identifies three recruitment trends in 2016: •The rise of the freelancer.•The desire for candidates to have multiple skill sets.•The impact of a decreasing number of retainer clients being that PR agencies require more commercially minded people to win business more regularly.Alice has plenty more to say in the full interview: She identifies what PR agencies get wrong in the recruitment of talent and names the top talent requirements for 2017.