008: How to create and launch your first knowledge product

BizableTV

English - March 07, 2019 09:00 - 29 minutes - 27.6 MB - ★★★★★ - 56 ratings
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Previous Episode: 007: 3 pillars of revenue for any successful consulting business

Next Episode: 009: The "Stench of Desperation” and How to Avoid It!

If you're a consultant, have a personal brand, or are a freelancer, one of the questions you might be asking is, “How do I create my first product?” In this week’s episode, I am going to share how to create and launch your first knowledge product.

First, the product you create is going to be wrapped around your area of expertise or knowledge that you want to monetize, which is why I like to call it a knowledge product. Before we dive into creating your first product, you need to know what a knowledge product is and what actually makes a good product. I break down the different types of knowledge products you can have and then provide the steps needed to launch your product, successfully.

If you're looking at taking advantage of today’s digital and knowledge-based economy, this episode is the one you won’t want to miss.

In this episode, I’ll cover these topics:

The various kinds of knowledge products, including e-books, online courses, paid webinars, paid masterminds, group coaching, and more One way to stand out in your industry by producing “old school” (aka hardcopy) content Multiple resources for creating your knowledge product Various platforms and tools for selling your knowledge product, including payment processor recommendations

Resources and links referenced:

Dan Millers (DISC Profile)

Kary Oberbrunner’s Author Academy Elite

Danny Ozment's Podcast Supercharger

Pat Flynn’s Power Up Podcasting

Mike Kim's - Marketing Insider Newsletter

Dan Cockerell - The Perch Newsletter

Dan Cockrell - Podcast

Cliff Ravenscraft – Next Level Mastermind

Dan Millers - Eaglepreneur Mastermind

Tools Mentioned:

Kajabi