004: Creating a value ladder and how to prime for higher rates

When talking with potential clients about pricing for their brand or business, many ask me, “So, Paul, you talk about value ladders a lot. What is a value ladder, exactly?”  Well, in this week’s episode I am going to answer that question and by the end, you’ll know what a value ladder is and how to use one in your business. Plus, I will share with you priming, how to prime for higher rates, and anchoring, which ties everything all together for grading the value ladder.

In this episode, I’ll cover these topics:

Creating a value ladder of products and prices so prospects engage with you, onboard, and ramp up from there How creating a value ladder allows you to take a holistic look at your pricing Some real-world uses for value and product ladders Being upfront about pricing helps weed out those that can’t afford you (and why that’s okay) Placement of products on the value ladder Priming for the purpose of producing higher rates and how anchoring ties into it all

Resources and links referenced:

The Business of Consulting Workshop - Los Angeles

The Business of Consulting Workshop - Sacramento

The Product Pricing Roadmap

 

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