301: Mastering Outbound Sales: Strategies, Triggers, and Campaigns with Gray Norman

The Predictable Revenue Podcast

English - June 15, 2023 12:00 - 53 minutes - 49 MB - ★★★★★ - 33 ratings
Management Business Entrepreneurship outboundsales predictablerevenue saas sales salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 300: Conversation Framework for Founder-Led Sales with Christopher Filipiak

Next Episode: 302: Sales Experiments & Customer Development Insights with Dean Yim

Gray Norman joins Collin Stewart on The Monthly Meta Podcast to discuss the ins and outs of building an effective outbound sales strategy, including triggers, crafting messages, and more.
Gray Norman is the VP of Pods at Predictable Revenue.

Highlights include: Building an effective sales campaign sequence strategy (0:40), targeting and identifying triggers (6:04), refining your sales development process (14:14), prioritizing vs. personalizing (17:30), crafting the right messaging for cold prospects (29:25), iteration cycles (30:15), cold-colling is not dead (38:58), and much more.

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