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236: Go-To-Market Strategies to Reach Revenue Target
The Predictable Revenue Podcast
English - February 24, 2022 14:00 - 27 minutes - 25.4 MB - ★★★★★ - 33 ratingsManagement Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Christina del Villar joins the Predictable Revenue podcast to discuss how a go-to-market strategy can help you boost outbound sales and hit your revenue target.
Christina is a marketing strategy expert who helps companies define, develop and implement successful go-to-market strategies and boost their revenue.
Highlights include: how Christina’s childhood dream to be a fighter pilot influenced her career in marketing (1:50), how to conduct an audit to evaluate your go-to-market strategy (3:00), the markers of a strong go-to-market strategy (4:56), who owns the responsibility of creating the strategy (6:38), the real purpose of a go-to-market strategy (9:43), why your goals need to be tangible and measurable (14:15), who is usually the best person to own your go-to-market strategy (17:10), how far out in advance to plan your strategy (18:33), determining the best go-to-market strategy for your company (20:47), and the first step towards building a better strategy (25:08).
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