222: How to figure out if your GTM process is broken (and how to fix it)
The Predictable Revenue Podcast
English - November 04, 2021 11:30 - 25 minutes - 25.4 MB - ★★★★★ - 33 ratingsManagement Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Sangram Vajre joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Sangram is a bestselling author who co-founded Terminus in 2014 and ever since has been teaching the business of marketing with his signature frameworks. He’s an international keynote speaker, was named one of the top twenty-one B2B marketing influencers in the world, and is the host of a top-fifty business podcast called FlipMyFunnel.
Highlights include: crossing the valley of death from $10MM onward (3:20), the telltale signs that your GTM process is broken (5:20), the 4 questions to ask at every stage of your business so you can scale (7:30), transitioning between problem, product, and platform-market fit (11:08), when to bring in RevOps (13:47), what to build when you reach platform-market fit (16:45), and how outbound factors into the 3 stages of your business (20:15).
SHOW NOTES:
How Leading B2B Companies Are Structuring Their Sales Led GTM Teams
Building a RevOps structure to increase revenue and customer LTV
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