194: Unlocking the Right Data for Growth
The Predictable Revenue Podcast
English - April 15, 2021 11:30 - 37 minutes - 36.1 MB - ★★★★★ - 33 ratingsManagement Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Alice Chandrasekaran and Jennifer Aplin, co-founders of Digital Magenta Inc, join Sarah Hicks on this episode of the Predictable Revenue Podcast.
Digital Magenta Inc is a specialized consulting firm that helps companies harness data to grow revenue and drive operational efficiencies. Together, co-founders Alice Chandrasekaran and Jennifer Aplin have combined their years of experience in data intelligence, sales, marketing, and revenue operations to build the Growth Data™ platform and help companies use data to accelerate growth and productivity.
Highlights include: revenue growth’s missing link (1:15), what companies aren’t doing right now (4:50), what they should be doing (7:55), how to identify critical revenue drivers in your company (11:11), how Growth Data provides clarity (16:02), how to unlock the data (20:42), and the business impact of focusing on activities that generate the more revenue (29:00).
SHOW NOTES:
More on eliminating silos and optimizing revenue operations:
Rev Ops: The Missing Link That Will Increase Your Revenue by 26%
Why Revenue Operations is a Critical Piece to Your Growing Sales Org