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186: Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles
The Predictable Revenue Podcast
English - February 18, 2021 12:30 - 28 minutes - 28.7 MB - ★★★★★ - 33 ratingsManagement Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Aaron Evans joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Aaron has 13 years of sales enablement, coaching, and hands-on training experience in multinational, corporate and start-up business environments around the globe. He’s a qualified coach and practitioner of Neuro-linguistic programming and Neuro-Semantics, and a passionate SaaS sales enablement leader. Highlights include: sales process vs sales enablement (2:38), mapping competencies necessary in sales roles (4:01), pinpointing incompetencies (6:50), scoring SDRs on those competencies (9:15), scoring AEs (13:08), coaching to improve these competencies (17:49), and the business impact of having a robust coaching program in place (22:40).
SHOW NOTES:
The scoring system for profiling your ideal customer: Hunting your Zebra: How to Profile Your Perfect Prospect
More on sales enablement: Why Marketers Suck at Sales Enablement…And How to Fix It
Turn your critical internal sales knowledge into an effective training program with Christi Wall