PR at the Speed of Startups with Michael Stern
PR 360
English - July 03, 2024 09:05 - 26 minutes - 24.3 MBMarketing Business Technology public relations business startups marketing digital marketing social media marketing crisis communication brand reputation content creation influencer marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.
Key Takeaways:
- Why startups need PR that moves quickly
- The problems with guaranteed media
- How Michael moved from news to PR
Episode Timeline:
1:10 Tod asks Michael for betting advice
2:45 How Michael transitioned from news to PR
4:15 The mental anguish of keeping up with headlines
5:15 Why Michael decided to get into the startup space
6:45 PR agencies for startups must be nimble
7:45 Media training for startups
9:00 The importance of selling emotion
11:45 Why is the PR industry behind the times?
15:00 Headstart is built on speed
17:00 Michael is skeptical of guaranteed media
20:00 Michael's favorite success stories
23:30 The importance of going against the grain
This episode’s guest:
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