Making the Most of Podcast Appearances with Brandy Whalen of Kitcaster
PR 360
English - May 22, 2024 09:06 - 27 minutes - 25.5 MBMarketing Business Technology public relations business startups marketing digital marketing social media marketing crisis communication brand reputation content creation influencer marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium.
Key Takeaways:
- How to craft your story
- The importance of prep work
- How to get booked on podcasts
Episode Timeline:
1:05 Is that a corgi in the Kitcaster logo?
3:00 How Kitcaster gets people booked onto podcasts
4:20 Is guest rehash a problem?
7:30 Common mistakes that people make when appearing on podcasts.
10:30 How Brandy develops a client's story
13:30 The nuts and bolts of a story craft session
17:20 The importance of customer stories
19:40 Podcast hosts absolutely must do prep work.
21:20 Building authority and credibility on podcasts
22:45 Tod needs some help with his personal brand.
This episode’s guest:
• Brandy Whalen
• Kitcaster's website resources page
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