#15 Learn how to tell a bloody good story
Powerful Presenting For Leaders
English - May 29, 2019 16:00 - 14 minutes - 13.4 MBEntrepreneurship Business Education Courses business ceo keynote leader ppl speech coach interview leaders leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #14 What do you really stand for?
Next Episode: #16 Time to remove your bad habits
Remember this one devastating piece of information:
Audiences remember just 5% of statistics but a genuinely shocking 63% of stories.
Stories are not there to keep the audience entertained (which is still a worthy goal and has value in itself). They are not there to impart raw data and information. Stories are there to create causal links that cement the information in the audience's memory and help them understand your message.
In this episode, David tells his signature story from Wembley.