#135 How the most expensive car ever sold shows the value of a back story
Powerful Presenting For Leaders
English - June 03, 2022 05:00 - 15 minutes - 13.2 MBEntrepreneurship Business Education Courses business ceo interview ppl presentations speech coach keynote leader leaders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #134 Another bunch of lessons from a new coaching experience
Next Episode: #136 Can you brag too much?
A 1955 Mercedes SL 'gullwing' currently costs around $2m at auction. When they come up.
A 1955 Mercedes SLR 'gullwing' Uhlenhaut just sold for a shocking $142m.
The only major difference between the two cars is the wonderful back story and history attached to the Uhlenhaut.
In this episode, David explains the value of a back story and how we can use it to get greater engagement from our audiences.