189: Plant-based is no longer enough: Branding in a flexitarian world with Elysabeth Alfano
Vegan Visibility
English - October 12, 2021 21:31 - 8 minutes - 11.8 MB - ★★★★★ - 78 ratingsMarketing Business Education Self-Improvement strategicplanning veganbusiness businessmarketing marketing vegan veganmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Plant-based is no longer enough. You’ll need more than that label to effectively engage your consumers for a long-lasting and loyal relationship. In this branding and marketing session with Elysabeth Alfano, you’ll learn the critical elements for developing a strong brand and how to stay true to your vision.
Elysabeth Alfano is a successful businesswoman, a strategic consultant in the plant-based business arena and a keen investor. A graduate of Northwestern University and the Thunderbird School of Global Management, Elysabeth began her career working with Fortune 500 companies (IBM-Europe and The Kellogg Company in Brand Management on Special K and Frosted Mini-Wheats) before running her own international businesses.
Elysabeth is the Founder of Plant Powered Consulting. Connected to almost everyone in the Who’s Who of the Plant-based World, Elysabeth enjoys helping small, medium and large businesses succeed by consulting on and executing business development, marketing/branding and PR strategies and by connecting entrepreneurs and C-Suite executives with her vast network. She also advises multinational companies on the direction, growth, and whitespace opportunities in the marketplace.
As one of the foremost plant-based business experts in North America, Elysabeth speaks globally on the latest plant-based business and investment developments, analysis, and trends around the world and on major media outlets. She also speaks on issues of a shifting global food supply system, as she recently did at the U.N. Global Compact Leaders Summit,and what it represents for sustainability, climate change, food insecurity, human health, animal welfare and a growing global population.
Elysabeth produces and hosts the weekly series The Plantbased Business Hour. On PBH, Elysabeth features the venture capitalists, CEOs, analysts, innovators, and entrepreneurial start-ups from around the globe who are shaping the plant-based market. PBH is the only video/audio program focusing on the exploding plant-based business arena and has been received with tremendous success.