Power Hour Optometry
528 episodes - English - Latest episode: about 5 hours ago - ★★★★★ - 60 ratingsJoin us for the latest ideas and innovations in the optometric industry.
Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
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Episodes
The Power Hour 8/21/19
August 23, 2019 15:32 - 32 minutes - 45 MBDr. Richard Shuldiner is the Founder and President of The International Academy of Low Vision Specialists. The IALVS consists of 39 low vision optometrists throughout the USA and Canada personally trained by Dr. Shuldiner. Dr. Shuldiner is Clinical Director of Low Vision Optometry of Southern California and has seen over 10,000 low vision patients in his 45-year career. His impressive patient list includes the late actress Jane Russell, automaker Carroll Shelby, as well as Margie Durante and...
The Power Hour 8/14/19
August 16, 2019 21:28 - 36 minutes - 63.7 MBAfter staff salaries, the optical may be one of the most expensive parts of your practice. Many ODs are looking for ways to maximize their ROI, especially with frames.This week, Gary outlines the best frame board strategies you're likely not using.
The Power Hour 8/7/2019
August 06, 2019 10:17 - 20 minutes - 18.9 MBListen to the replay of this widely listened to episode from August 15, 2018. It’s that time of year again…back to school. If you haven’t already ramped up your marketing, this week’s show will offer tips on making eye exams part of the back-to-school routine. Don’t forget contact lenses, sports goggles, and more! Kick-start the back-to-school season with the Power Hour!
The Power Hour 7/31/2019
August 05, 2019 20:47 - 27 minutes - 44.4 MBThe person who answers the phone at your practice is more important than you think. The voice on the other end of the line is a patient's first introduction to your practice. Don't you want to make that first impression a good one?
The Power Hour 7/24/19
July 25, 2019 12:13 - 23 minutes - 39.3 MBGary and his consultants have talked with many private-practice ODs and visited many practices. Although all are different, there are trends in the challenges these doctors face. Tune in to Power Hour this week to learn the Top 5 challenges Gary and his consultants have seen. Chances are YOUR practice is experiencing them, too.
The Power Hour 7/17/2019
July 18, 2019 08:56 - 37 minutes - 55.8 MBJim Thomas, editor of Optometric Management, joins Gary this week to discuss his favorite articles, topics, and trends.Did you know that Jim is also a stand-up comedian? He shares how to use humor in the office and in life.
The Power Hour 7/10/19
July 13, 2019 17:07 - 1 hour - 97.9 MBDr. Gary Gerber and Dr. Dwight Akerman discuss Myopia Management. Topics to be discussed will include: • Axial length – is it really necessary? Why not watch for changes in Rx? • Is myopia management a specialty service or part of “core” optometry? • What’s so bad about being a low myope? What about the optical advantages? People will be calling in on both sides of these and other questions so make sure to listen in or call in with your own thoughts!
The Power Hour 6/26/19
June 27, 2019 09:55 - 21 minutes - 35.9 MBThis week, Gary discusses taking advantage of failing and why ODs shouldn’t be afraid to fail. Fostering a culture of creativity means that sometimes plan will fall apart and things don’t work out.
The Power Hour 6/12/19
June 13, 2019 17:47 - 33 minutes - 54.4 MBPatient testimonials can work for your practice…but only if you use them to your advantage. Gary gives you the scoop on how to get better patient testimonials and what to do with them.
The Power Hour 6/5/19
June 07, 2019 19:58 - 31 minutes - 43.7 MBScleral expert, Dr. Elise Kramer, shares her tips on how to bring this specialty into your practice.
The Power Hour 5/29/19
May 31, 2019 09:23 - 22 minutes - 35.9 MBIn what may be the shortest Power Hour episode ever, in only about 5 minutes Gary will discuss a 5-minute technique that will have a profound and lasting impact on your practice. Many practices have reported this simple 5-minute technique is one of the best things they’ve ever done in their practices!
The Power Hour 5/22/19
May 25, 2019 12:53 - 32 minutes - 54.7 MBLooking to kick your marketing into high gear? Learn what DOESN'T work. Find out the top marketing blunders seen in most practices. This week on Power Hour, Gary outlines the most common marketing tactics that don’t work.
The Power Hour 5/8/2019
May 10, 2019 01:04 - 29 minutes - 47.6 MBBoth options have pros and cons. This week, Gary outlines the pluses and minuses of buying a practice and opening cold.
The Power Hour 5/1/19
May 02, 2019 22:46 - 18 minutes - 30 MBFind out how fear of failure and resistance to change can take a toll your practice. This week, Gary talks about the top 7 "should haves" and how they can lead to regret.
The Power Hour 4/24/19
April 24, 2019 15:15 - 28 minutes - 42.9 MBGuest Stephen Hamilton from Walman Instruments in a previously recorded episode gets you up to speed on: • New vs. used • Extended warranties: good or bad idea? • Workflow considerations • ADA compliance • Effect of recent company mergers • Best time to buy
The Power Practice 4/17/19
April 18, 2019 19:49 - 17 minutes - 28.1 MBAsking staff answer the phone with a script is a mistake. No matter how skilled, they will sound like they’re reading from a document instead of delivering personal information. Instead, staff who take phone calls should know the practice intimately enough to respond to any calls. Find out how to train your staff to answer the phone like a human, not a robot.
The Power Hour 4/3/19
April 04, 2019 09:07 - 14 minutes - 23.3 MBIt might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice.
The Power Hour 3/27/19
March 28, 2019 01:35 - 15 minutes - 25.2 MBWhat 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%? A contact lens trial! Find out how and why this works on this week's show.
The Power Hour 3/13/19
March 14, 2019 03:31 - 18 minutes - 30.7 MBYou bought a practice. Now what? Tune into this week's Power Hour to find out what changes to make (and not make) and how to transition doctors.
The Power Hour 3/6/2019
March 07, 2019 11:57 - 22 minutes - 20.4 MBConsidering buying a practice? Tune in to this week's Power Hour to know how to avoid buying the wrong practice. Do you know what in the negotiations process should immediately raise a red flag? Get the insight you need to avoid making a mistake.
The Power Hour 2/27/19
March 04, 2019 13:35 - 17 minutes - 29.2 MBIf you have considered implementing discounts or incentives for your patients, think twice. They usually aren't successful due to the impact they have on the bottom line and the question of whether a professional service benefits from such incentives in the first place.
The Power Hour 2/13/19
February 15, 2019 12:38 - 17 minutes - 29.1 MBLooking to attract a different kind of patient? Wanting to expand into boutique-or budget-services? Or even need to change patients' perception of your practice? Listen to this week's show to learn 8 ways to change your patient base.
The Power Hour 2/6/2018
February 08, 2019 16:05 - 23 minutes - 40.2 MBHaving a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the guys?’ Effective management skills often impacts on the bottom line. Find out how to be a better boss on this episode of the Power Hour.
The Power Hour 1/30/2019
January 31, 2019 10:24 - 18 minutes - 28.4 MBIf a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?" Every person in the office needs to do whatever it takes to keep all the balls in the air--and that means understanding the job BEFORE they have to do it. This week, learn 5 reasons to cross-train your staff.
The Power Hour 1/23/19
January 24, 2019 16:36 - 19 minutes - 33.8 MBDo you ever think about the person accompanying your patient to the office? Make a good impression, and you might get a new patient! Patient escort are spending time in your reception area. You should be working to wow them just like you wow your patients. This week, learn 9 ways to make your patient's escort happy.
The Power Hour 1/16/19
January 17, 2019 20:54 - 26 minutes - 48 MBIf you're planning advertising for the year, be sure you answer these 8 questions first. As with most things in life, much lies in the details and the preparation. Advertising is no different. Tune in to this episode of the Power Hour to find out more.
The Power Hour 1/9/19
January 10, 2019 14:06 - 22 minutes - 40.9 MBWhy did your practice miss the mark in 2018? This week, look back on what didn't work and why, then figure out how to fix it for 2019. Remember, hope is not a strategy. As consultants, we've seen many goals that haven't been reached. Gary discusses the top 5 reasons goals aren't attained, so when you plan for 2019, you may a better shot at attaining your new goals. Tune in to this episode of the Power Hour to learn from 2018's failed goals.
The Power Hour 12/19/18
December 21, 2018 19:15 - 45 minutes - 64.7 MBOn the last Power Hour of the year, Dr. Art Epstein weighs in on the challenging future of optometry.
The Power Hour 12/12/18
December 13, 2018 20:52 - 21 minutes - 35.3 MBWith the end of the year approaching, many of doctors buy that opto-toy they've always wanted. Unfortunately, this time next year - many of them regret their purchase. Learn ways to avoid buyers remorse as well as a unique way to nearly ensure new equipment is right for your practice and will be profitable.
The Power Hour 12/5/18
December 06, 2018 02:23 - 20 minutes - 34.6 MBEver consider holding a staff meeting off-site? There are good reasons why should. Learn why and tips for executing a good meeting on this week's Power Hour.
The Power Hour 11/28/18
December 03, 2018 11:56 - 29 minutes - 49.8 MBPosed with common problems, like patients wait too long to see the doctor or patients complain about our fees, we usually come up with common solutions. If we still have the same problems year after year, then those solutions didn’t work! How can you and your staff devise genuinely novel solutions to chronic management problems? Listen to the next episode of the Power Hour to learn how to use this special two word thought starter approach.
The Power Hour 11/21/18
November 25, 2018 20:21 - 24 minutes - 40.7 MBIt's that time of year again! Do you have a plan for employee bonuses? Do you give them? Should you give them? What about Christmas/holiday gifts? And let's throw sales spiffs in the mix, too.
The Power Hour 11/14/18
November 15, 2018 02:26 - 24 minutes - 39.5 MBWhat to do NOW to make sure you close out a strong year
The Power Hour 10/31/18
November 05, 2018 21:19 - 51 minutes - 70.9 MBInterested in integrating scleral contact lenses into your practice? Find out how to jump start your scleral lens fitting on this episode.
The Power Hour 10/24/18
October 26, 2018 19:23 - 42 minutes - 62.1 MBWhat happens when two ODs marry? And what if they work together? Or what about an OD and an office manager or optician? Being part of a double OD couple presents its own set of opportunities and challenges. Find out how to navigate them on this week's Power Hour.
The Power Hour 10/17/18
October 18, 2018 12:35 - 29 minutes - 49.1 MBIf you're thinking about opening your own practice, this next episode is one you don't want to miss. Pulled from the files of clients who have successfully opened cold and those who were rescued after a less successful opening, learn the hits, misses wins, losses, mistakes, and regrets-and steps to avoid them. The errors seemed insignificant and inconsequential at the time but gave them years of heartache afterward.
The Power Hour 10/10/18
October 14, 2018 12:38 - 57 minutes - 82.3 MBHoward Purcell, OD, FAAO, president and CEO of New England College of Optometry, joins the show to talk optometric education. Are there too many schools? Is student debt too high? Is today's education still relevant to reality?
The Power Hour 10/3/18
October 08, 2018 20:53 - 40 minutes - 61.5 MBEver consider corporate optometry? Dr. Maria Sampalis, founder of Corporate Optometry Facebook group and website , joins the show this week to provide an insider's view.
The Power Hour 9/19/18
September 22, 2018 11:06 - 25 minutes - 42 MBIf you had to do it all over again...would you choose optometry? While you can't turn the clock back, you do have control over your practice's destiny. Tune in to this week's show to find out how to redo those things you'd do over.
The Power Hour 9/12/18
September 13, 2018 15:05 - 31 minutes - 47.7 MBThe cash-paying model in optometry is alive and well. Is it in your office? Andy Corley joins the show to explain why. Andy is a 40-year veteran of the eye care industry from a start at Allergan to a move to AMO, then co-founding Chiron Vision and eyeonics. He is currently chairman of the board of RX Sight, Equinox, and eyeBrain Medical.
The Power Hour 9/5/18
September 07, 2018 16:30 - 51 minutes - 83.8 MBLooking for an associate or partner for your practice? On this episode, Gary offers tips on how to hire an associate and what to look for in a potential partner.
The Power Hour 8/29/18
August 31, 2018 21:25 - 35 minutes - 57.1 MBThis week, Gary offers up the 5 best hiring and firing tips. Be sure you are bringing on and moving on staff in ways that help your practice.
The Power Hour 8/22/2018
August 23, 2018 19:33 - 25 minutes - 41.5 MBWant to learn how to trim costs? Listen to this episode of the Power Hour.
The Power Hour 8/16/18
August 16, 2018 23:03 - 20 minutes - 33.9 MBIt's that time of year again...back to school. If you haven't already ramped up your marketing, this week's show will offer tips on making eye exams part of the back-to-school routine. Don't forget contact lenses, sports goggles, and more! Kick-start the back-to-school season with the Power Hour!
The Power Hour 8/8/18
August 10, 2018 21:35 - 34 minutes - 56.6 MBAlthough ODs have different practices, their concerns are similar. This week, find out the top 5 questions ODs have for practice management consultants.
The Power Hour 8/1/18
August 02, 2018 10:23 - 37 minutes - 61.7 MBConsidering buying a practice? Do you know where the pitfalls lie? Caveat emptor or buyer beware. Learn what to watch for when buying a new practice. Find out now what you need to know before making an offer.
The Power Hour 7/25/2018
July 26, 2018 13:11 - 39 minutes - 64.3 MBDo you know what 4 things every practice owner must do to sell a practice? All practice owners need this information...regardless of when you plan to sell. Find out now what you need to know to sell your practice.
The Power Hour 7/18/2018
July 20, 2018 20:06 - 51 minutes - 67.5 MBWant new ways to market your practice? Of course you do! Tune into the show this week to source ideas from optometry's out-of-the-box marketer Warren Modlin who hails from legacy CIBAVision and Oakley.
The Power Hour 7/11/18
July 12, 2018 19:47 - 23 minutes - 34.6 MBWant to look into optometry's future? Bart Foster, managing director at Sanitas Advisors, outlines what is inevitable in eyecare in the next five years.
The Power Hour 6/27/18
June 28, 2018 14:11 - 26 minutes - 38 MBEver wonder if Staffer A might be better at Job B? You might be right. This week, Dr. Laurie Sorrenson gives the scoop on profiling staff personalities and putting them in the best roles.