Power Hour Optometry
525 episodes - English - Latest episode: 4 days ago - ★★★★★ - 60 ratingsJoin us for the latest ideas and innovations in the optometric industry.
Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
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Episodes
Are you Making These 5 Money Mistakes In Your Practice? A Roadmap for Lost and Found Money
June 26, 2024 15:21 - 1 hour - 93.9 MBMost people have a complicated relationship with money. We often feel uncomfortable discussing it, yet it's a critical part of our daily lives. That's why, on today's Power Hour episode, host Eugene Shatsman invited certified financial planner Adam Cmejla to discuss common money mistakes practice owners make and how to avoid them.
From $42,000 to $2.1 Million: The Entrepreneurial Mindset Behind a 41-Company Empire
June 19, 2024 13:22 - 55 minutes - 76 MBThis week on The Power Hour Podcast, we're excited to share an inspiring story of entrepreneurial success with Dr. Arun Garg, a dentist who has built a staggering 41 companies over the past 20 years. From humble beginnings as an academic earning $42,000 to becoming a successful entrepreneur earning 50 times that amount.
From Graduation to Growth: Real Stories from the Front Lines of Optometry
June 12, 2024 10:13 - 1 hour - 28.9 MBThis week, we are thrilled to welcome two exceptional doctors and all-around great humans - Dr. Aaron Law from Eyecare Specialties and Dr. Ryan Stybel from Positive Eye Ons and Look Optometry. These two graduated together and are now about 15 years into their careers, having both built impressive practices and showing no signs of slowing down. As Dr. Ryan Stybel puts it: "Never be complacent. Always push forward."
Leading with Empathy - Insights from a Billion-Dollar Retail Executive
June 05, 2024 15:46 - 1 hour - 86.3 MBIf you had the chance to sit down with the CEO or leader of a major retail operation, what burning questions would you ask them? On the latest episode of the Power Hour podcast, host Eugene Shatsman sits down with retail veteran Stephanie Pugliese to unpack her valuable insights for optometrists and business leaders alike.
Banned Non-Competes & Other Legal News - Now What?
May 29, 2024 08:18 - 57 minutes - 78.9 MBWe've heard so many Power Hour listeners express frustration and curiosity about the Federal Trade Commission’s (FTC) recent ban on non-compete agreements. Today, Eugene Shatsman speaks with legal whiz Ali Oromchian from Dental and Medical Counsel. Is this a disaster for businesses? A win for workers? They break down the new rules, how it affects you, and surprising legal secrets entrepreneurs should know (like mistakes most lawyers won't tell you about). Tune in for a lively discussion that...
The Disney Blueprint: Redefining Optometric Customer Service
May 22, 2024 14:31 - 54 minutes - 74.7 MBEver wondered how Disney consistently delivers magical experiences? In this episode of the Power Hour, host Eugene Shatsman sits down with Dennis Snow, a customer experience legend who spent over two decades at Disney. Dennis shares invaluable insights from his time at the Disney Institute and reveals how their principles can be applied to elevate your optometry practice. Eugene adds to the conversation by sharing real-world examples and anecdotes from his work with clients, emphasizing the ...
Eye on AI: The Future of Optometry
May 15, 2024 13:00 - 59 minutes - 82.3 MBIs Your Optometry Practice Ready for the AI Revolution? Artificial intelligence (AI) isn't just science fiction anymore – it's transforming optometry. In this episode of Power Hour, host Eugene Shatsman and AI expert Dr. Roya Attar dive into the cutting edge of clinical care and practice management.
The Surprising Truth About Emerging Subspecialties - The Migraine & BVD Panel
May 08, 2024 08:42 - 1 hour - 84.4 MBThis week’s latest episode of The Power Hour podcast unveils profitable subspecialties in eye care. Host Eugene Shatsman, joined by two industry experts, Dr. Julie Helmus and Matt Rosner - uncover valuable insights and strategies that could revolutionize your practice's profitability. Get ready as a wealth of expertise and experiences is shared in serving often overlooked patient populations with innovative solutions.
Unlocking Fortune 500 Efficiency: Conquering Backlog, Optimizing Workflow, and Overcoming Multitasking
May 01, 2024 08:52 - 1 hour - 83.7 MBUnlocking Fortune 500 Efficiency: Conquering Backlog, Optimizing Workflow, and Overcoming Multitasking No one is more familiar with the world of business constraints than Dr. Alan Barnard. By optimizing companies like Nike, ABB, Cisco, and Intel, Dr. Alan BArnard of Goldratt Research Labs has become one of the world's leading decision scientists and theory of constraints experts. His accolades speak for themselves as one of the world's leading decision scientists and theory of constraints ...
‘Secret Sauce’ Revealed: Inside the Mind of The Power Practice Consultant
April 24, 2024 13:35 - 1 hour - 93.1 MBJoin host Eugene Shatsman on the Power Hour podcast as he welcomes two distinguished guests, Dr. Ray Corbin-Simon and Dr. Eric Bran, both esteemed OD consultants from the renowned Power Practice. Known for prioritizing patient wellbeing, these consultants bring a wealth of experience and innovation to the table.
The Optical Oracle: Marc Ferrara’s Predictions for Modern Eyecare
April 17, 2024 14:00 - 50 minutes - 69.4 MBJoin us as we welcome Marc Ferrara, the esteemed CEO of Jobson, for an exclusive discussion! Host Eugene Shatsman guides the discussion, placing a spotlight on Marc's influence in setting industry standards and analyzing the latest trends.
Jay Abraham and Eugene Shatsman: The $50B Man’s Growth Advice for ECPs
April 10, 2024 07:00 - 1 hour - 90.8 MBWhat if you could tap into the strategies behind billions in business growth? Jay has worked with titans like Daymond John and Tony Robbins, and now world-renowned business strategist Jay Abraham is ready to help you. Join Eugene Shatsman on The Power Hour for Jay's insider secrets on explosive growth. If you're ready to unlock the secrets of explosive business growth, this episode is unmissable! Business legend Jay Abraham joins Eugene Shatsman on The Power Hour Podcast, spilling...
What do 60 Million Insights, Vision Expo & Smart Eyewear Have In Common?
April 03, 2024 07:00 - 53 minutes - 77.2 MBWhat exactly does the Vision Council do, and how can it help your practice thrive in the future? Join your host, Eugene Shatsman, on the Power Hour Podcast for an exclusive interview with Ashley Mills, CEO of the Vision Council, and Alysse Henkel, VP of Insights & Research. Gain actionable insights from over 60 million patient transactions and data points to make data-driven decisions for your practice's future. Learn how the Vision Council Advantage fuels industry growth with advocacy in ...
Dr Gary Gerber and Eugene Shatsman on the Future of Optometry
March 27, 2024 07:00 - 52 minutes - 71.9 MBBe among the 5 lucky listeners to get a FREE Practice Profitability Audit ($2400 value). Join the conversation on www.powerpractice.com/power-hour and scroll to the bottom to request a FREE audit. Dr. Gary Gerber, the founder of The Power Practice, returns in Season 12 to help announce new host, Eugene Shatsman. The two further cement The Power Hour’s commitment to maximize impact on listeners and their practices by featuring conversations inside and outside the optometric in...
Redefining Entrepreneurial Success: The Return on Life Experience
January 03, 2024 04:55 - 30 minutes - 27.7 MBHow do you define success for your business? Are you making time to balance your work with personal fulfillment, or are you stuck in the cycle of chasing endless profits? In this episode, Bethany is joined by Ali Nasser, founder and CEO of AltruVista wealth planning firm, entrepreneur, and author of the best-selling book “The Business Owner’s Dilemma” for a conversation on how to truly define success. Together they discuss an often-overlooked aspect of entrepreneurship: the relentless ...
Navigating the Cold Start Journey: Bethany's Expert Insights
December 20, 2023 05:06 - 32 minutes - 29.9 MBIn this episode, join Bethany as she gives some expert insight into the confusing and complex topic of creating a successful cold start practice. Drawing on over two decades of experience, including cold starting her own practice and guiding numerous other doctors in their cold start journeys, she offers invaluable insights into effective strategies and common pitfalls. Bethany cautions against the allure of equipping a new practice with the latest gadgets and technologies from the outset....
Rethinking Your MBA: Expert Advice On How to Advance Your Career
December 13, 2023 05:00 - 48 minutes - 44.5 MBIs an MBA your golden ticket to career advancement, or is there a way to invest your time and money with better opportunities? In this episode, Bethany is joined by Dan Koontz, MBA, former Wall Street senior equity analyst, in a conversation about the pitfalls of pursuing another advanced degree to attempt to improve your business acumen. Dan offers deep insights into the value of an MBA for optometrists and entrepreneurs. He shares his journey from an English literature graduate at Co...
Is Dropping a Vision Plan One of Your Resolutions for 2024?
December 06, 2023 05:08 - 46 minutes - 42.3 MBThe new year is a chance for everyone to take a step back and seek out ways to improve their life for the upcoming year. Could dropping a difficult vision plan be your answer for a happier and more successful 2024? In this episode, Bethany is joined by Steve Alexander, the marketing director at Anagram and optometry insurance expert, as they discuss an impactful New Year's resolution for optometrists: simplifying their practices by re-evaluating and possibly dropping burdensome vision pla...
Lease Smarter: Strategies to Optimize Your Lease Renewal Process
November 22, 2023 04:54 - 34 minutes - 31.8 MBLease renewals are the most common real estate transaction for healthcare providers. Unfortunately, they’re also the type of transaction where optometrists lose the most money. How can practice owners flip the odds to their favor and save money? In this episode, Bethany is joined by Colin Carr, founder of CARR Realty, the nation’s leading provider of real estate services for healthcare professionals, as they dive into the critical topic of lease renewals for optometry practices. Their ...
Beyond the Balance Sheet: Smart End-of-Year Strategies
November 15, 2023 05:00 - 40 minutes - 36.8 MB2024 is fast approaching! That means that it’s time to consider making big purchases to improve your practice and avoid paying heavy tax bills — but what if there’s a better way to use your money? In this episode, Bethany is joined by Adam Cmejla, founder of Integrated Planning and Wealth Management, a firm that does financial and retirement planning for optometric practice owners. Together they have an enlightening discussion on the best strategies to make your money work for you at the ...
From Mindset to Mastery: Overcoming Internal Barriers in Your Professional Journey
November 08, 2023 05:00 - 44 minutes - 40.6 MBExpert analysis has determined that in the competitive world of entrepreneurship, only 20% of teams reach their full potential. For the majority of business leaders trying to achieve their goals and build their dream, internal saboteurs could be the thing inhibiting their professional growth. Could your mindset be the thing standing in your way? In this episode of The Power Hour, Bethany is joined by Sarah Dau, Vice President of Business Development for the Power Practice and Business Ma...
Turning Negative People into Positive Leaders: How Your Team’s Mood Impacts Your ROI
November 01, 2023 04:00 - 33 minutes - 30.4 MBFinding the right people to help your practice grow is a challenging task. No matter how rigorous your process is, misfits slip through the cracks. Your team is a vital piece to your success -- Don’t let other’s negativity impact your future! In this episode of The Power Hour, Bethany is joined by Gavin Rebello, an optometrist from the United Kingdom and renowned expert on leadership and management. Together they dive into the impact of negativity and resistance to change in the workplace ...
From Confusion to Conviction: Crafting Your Business Vision
October 18, 2023 04:00 - 37 minutes - 34.4 MBThe world of entrepreneurship is naturally confusing, especially in the rapidly changing and demanding field of eye care. Join Bethany and Jennifer Hudye, the founder of Vision Driven Global, a company that helps entrepreneurs connect to clarify and create their next big vision for their businesses and for life. Together they’ll discuss the spectrum of challenges that business owners and leaders face when trying to decide the future of their company and the process of solving these probl...
Visionary Branding: Elevate your practice to optimize your community’s quality of life
October 11, 2023 04:00 - 37 minutes - 34.3 MBGet all eyes from your community on you! Uncover unique strategies to build brand awareness and engage with your local target audiences as Bethany and Dr. Ryan Robison -- a partner at Southwest Vision in Saint George, Utah – discuss how he has elevated his practice to be a community asset. Learn from his tactics to see how you can grab share-of-voice in your local market for key services that drive great ROI – Why not protect your community’s sight while providing great protection for a...
The Power of Tough Decisions: Your Path to Success
October 04, 2023 04:00 - 45 minutes - 41.2 MBMoving your career in the direction you need to reach your goals starts with being decisive and deliberate with your actions. Uncover key actions that help build a thriving business with Bethany and Laurie Sorrenson -- OD, owner of Lakeline Vision Source, and professor of Practice Management at the University of Houston School of Optometry. Laurie has a unique perspective on risk that gives her courage to make big decisions -- looking at "what's the worst that can happen" and realizing it'...
A Candid Conversation: Navigating Race and Equity in Optometry
September 20, 2023 04:00 - 56 minutes - 51.7 MBHow can the field of optometry break down barriers and promote equity while addressing the complex issues of race and racism? Join Bethany and Dr. Adam Ramsey, optometrist and co-founder of Black Eyecare Perspectives, as they engage in a candid and enlightening discussion on the often challenging topic of race and racism within the optometry field, focusing on the experiences of minority optometrists. Dr. Ramsey emphasizes the importance of recognizing and embracing diversity while foste...
How to Maximize the Value of Your Optometry Practice
September 13, 2023 04:00 - 43 minutes - 39.7 MBWhat steps can you take today to maximize your practice value in the future? For many of us, our business is our most valuable asset, and yet we often overlook important opportunities to realize its full potential. Join Bethany and Erik Ferjentsik, owner of Visionary Practice Group, as they dive deep into a discussion of practice valuation and why what your practice is worth goes far beyond the numbers on your P&L. Explore the role that tangible assets, online presence, and employee tu...
US vs UK: A Behind the Scenes Comparison of the Optometric Profession
September 06, 2023 04:00 - 30 minutes - 28.2 MBEver wonder what optometry looks like across the world? Join Bethany and Hasnain Mamdani, an optometrist from the UK and host of the Optics Room Podcast in the first of a two-part special as they dive into a discussion comparing the life of an optometrist in the US and the UK to find out what we may be able to learn from each other. Discover why becoming an optometrist requires a unique journey on each side of the Atlantic, and how differing patient expectations and healthcare systems ...
AI in Optometry: Give Your Practice an Edge by Accelerating the Inevitable
August 30, 2023 04:00 - 34 minutes - 31.6 MBAI is here and can help your practice. Are you ready to take advantage of it? Join Bethany and Eugene Shatsman from National Strategic Group as they talk about the role that rapidly evolving AI tools can play in optometry and how practice owners and managers can use them to drive practice growth and innovation. Eugene’s team has tested dozens of AI tools and he discusses how being an early adopter of some of this technology can help enhance your patient experience and give your practi...
AI, Dry Eye, and Tik-Tok? Today’s Eye Care Innovations in Action.
August 23, 2023 04:00 - 38 minutes - 35 MBWhat do AI and Dry Eye have in common? Find out when you Join Bethany and Dr. Jovi Boparai, ophthalmologist, entrepreneur, and co-founder of CorneaCare as they discuss Dr. Boparai’s journey towards building an innovative AI-based solution for treating ocular surface disease. Learn about what the future holds for these rapidly emerging technologies, what it takes to “move fast, fail fast, iterate faster,” and what it means to build a “generational brand” in today’s world of social media...
From Crisis to Continuity: COVID's Hidden Effects on Optometric Practices
August 16, 2023 04:00 - 32 minutes - 29.9 MBAlthough the pandemic's intensity has waned, do the effects on optometry practices, staff, and business strategy remain? In this episode, join Bethany as she reflects on the lingering impacts of COVID-19 on the optometric industry. Bethany delves into how the adaptations required to operate during COVID continue to affect practices to this day, often in ways that aren’t always obvious. From positive adaptations like shifting staff dynamics and enhanced safety measures to the challenges ...
The Art and Science of a Successful Trunk Show
August 09, 2023 04:00 - 45 minutes - 41.8 MBWhat are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of Spexy, in a discussion about the art of planning and putting on trunk shows — events where specialty frame vendors bring their entire catalogs to your practice for your patients to browse and shop — and how they can benefit your practice in both the short- and long-term. Should you see patients? Should you offer discounts? How do you support your team? What’s the key to getting maximum RS...
Mind Matters: Nurturing Mental Health in an Optometric Practice and Beyond
August 02, 2023 04:00 - 41 minutes - 38.1 MBDo you know how mental health is affecting you, your practice, and your staff? In this episode of The Power Hour, Bethany speaks with Dr. Dennis Pardo, an optometrist, social worker, psychotherapist, and founder of Tranquil Wave Psychotherapy, to discuss the impact of mental health issues on optometric practice owners and their staff. Together they explore how mental health concerns affect things like productivity, absenteeism, and retention within the workplace as well as the growing a...
Fact or Fiction: Emerging Trends in Optometry Schools
July 26, 2023 04:00 - 44 minutes - 40.9 MBWhat’s driving today’s OD shortage? Are fewer optometry students passing their national board examinations or it just an issue of perception? The answer may fall somewhere in between. In this episode of the Power Hour Podcast, Bethany has an in-depth discussion with Howard Purcell, OD, FAAO, President of the New England College of Optometry, about emerging trends in board exam passing rates and whether or not there’s a reason for concern. In their pursuit to uncover the facts, Bethany and...
The Psychology of Motivation: A Leader’s Guide to Getting More from Your Team
July 19, 2023 04:00 - 42 minutes - 38.8 MBWhat gets you out of bed in the morning? What drives your team? In this episode of the Power Hour Podcast, Bethany sits down with Gavin Rebello, an optometrist and renowned expert on leadership and management from the National Health System in the United Kingdom. Together, Gavin and Bethany discuss 7 key psychological factors that drive motivation and how success as a business leader requires creating and cultivating an environment where all members of the team feel empowered to work towar...
From Dream to Reality: Fast Track Your Specialty Practice
July 12, 2023 04:00 - 52 minutes - 47.6 MBIs there a formula for successfully building a specialty practice? In this episode of the Power Hour, Bethany sits down with Thanh Mai, O.D., who shares his inspiring story of building a “super-specialty” practice focused on myopia management, scleral lenses & vision therapy. Dr. Mai is the founder of Insight Vision Center Optometry and has been involved with Treehouse Eyes scaling their myopia management business. He shares insights about building a specialty practice from scratch, an...
Finding Continuous Professional Growth and Fulfillment in the Face of Changing Needs
June 28, 2023 07:08 - 30 minutes - 28.1 MBHow do you build a successful practice? Are you ever done growing as a business leader? Join Bethany and Dr. Nick Despotidis, founder and partner of Eye Care Professionals, for a discussion on practice leadership and the role of consulting services leveraging customized solutions for support navigating the constantly shifting landscape of practice ownership. When Dr. Nick Despotidis, founder of Eye Care Professionals, realized that he needed a new kind of support, it led to a conversatio...
Why Overcoming Negativity Bias Could be Critical for Your Business
June 21, 2023 04:00 - 35 minutes - 32.1 MBIs Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Training, in a discussion about negativity bias — the subconscious tendency of individuals to focus more on negative emotions and experiences rather than positive ones — and how it might be damaging to your practice. Of course, it’s not possible to keep everyone happy (including yourself!) but focusing on negative feedback from your patients and the stressful parts of your day...
The Science of Persuasion in Your Optical: Using Psychology to Drive Sales
June 14, 2023 04:00 - 42 minutes - 38.6 MBIf you’re looking for an edge in your optical, consider the words your opticians use every day. In this episode, Bethany interviews Mark Hinton, an optician and founder of eYeFacilitate, a consulting group focused on growing optical sales. Together, they explore the impact of language and communication on optical sales discussions and outcomes. They discuss the importance of carefully choosing words to avoiding negative or money-focused terms that may discourage patients. Mark shows us how...
Words that Sell: How to Maximize Your Marketing Impact
June 07, 2023 04:00 - 35 minutes - 32.3 MBHow much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-program patients to buy? What is the psychology behind some of the highest performing marketing wins? We discuss Eugene’s insights around split-testing and how his team has helped drive double-digit increases from marketing by simply adjusting the words used....
From Friends to Business Partners Dr. Charlene Henderson
May 31, 2023 05:33 - 31 minutes - 28.9 MBDr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice with a partner.
Optometry's Class of 2023! Who are they, and what are they looking for?
May 24, 2023 04:00 - 36 minutes - 33.6 MBBecca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking for in their careers. If you're looking for a new associate, this is a can't-miss!
Things to do TODAY to get patients in your chair tomorrow
May 17, 2023 04:00 - 39 minutes - 35.7 MBBethany talks about simple marketing strategies to attract new patients to your practice.
Bethany's Guest Appearance on 20/20 Money Podcast: How Tiny Improvements Lead to Big Success
May 12, 2023 04:00 - 59 minutes - 54.3 MBDiscover how stepping outside conventional boundaries can transform your practice into a thriving hub of engaged patients. Bethany joins Adam Cmejla on the 20/20 Money to talk about how making tiny improvements in your practice can lead to remarkable financial results.
The Power of Nature: Business Outside
April 26, 2023 04:00 - 30 minutes - 27.9 MBJoin Dr. Bethany with Bart Foster, Founder of BusinessOutside and Managing Director of Sanitas Advisor. Bart is also the author of BusinessOutside: Discover Your Path Forward, a book that offers a science-inspired philosophy that reimagines corporate culture by bringing business outdoors. In this episode, Bart will share how leaders can leverage the power of nature to build stronger teams and transform their company culture. BusinessOutside: https://www.businessoutside.com/ BusinessOutsi...
The Great Game of Business and its Impact on Optometry Practice
April 19, 2023 04:00 - 33 minutes - 31 MBWelcome to Today's episode where we discuss the Great Game of Business and how it can impact an optometry practice. With Dr. Danny Clarke, Owner of Clark Eye Care Center in Wichita Falls, Texas, and Co-Founder of Modus Practice in Motion. We'll talk about a game-changing approach that can help businesses achieve their goals and increase transparency. So, if you're an optometry practice owner looking to improve your business, the Great Game of Business might be worth exploring.
A 5 Day Staff Meeting... in Kenya?
April 12, 2023 04:00 - 43 minutes - 39.4 MBAs a team, it's essential to prioritize team building and developing a strong culture. One of the best ways to do this is by going on a trip together. Not only does it provide a fun and exciting opportunity to get away from the office and experience something new, but it also helps to build stronger relationships and foster a sense of teamwork and collaboration. Join Dr. Bethany with Dr. Andrew Peter and the Team of Homer Eyecare as they share the benefits of going on a trip with your team a...
The Review Revolution: Unleashing the Power of Online Reviews
April 05, 2023 04:00 - 53 minutes - 49.3 MBIn this episode, we explore the Power of Online Reviews and how they have revolutionized the way businesses operate. From Google to Yelp and Facebook Reviews, we discuss the impact of these platforms on consumer behavior and how businesses can leverage this powerful tool to improve their bottom line. Our guest expert, Eugene Shatsman, Managing Partner & Business Growth Strategist for National Strategic Group, shares insights on how businesses can effectively manage their online reviews and t...
Revolutionizing Wages: How this Method Allows You to Pay Your Staff More
March 29, 2023 04:00 - 34 minutes - 31.9 MBDr. Bethany shares an innovative approach that can help optometrists revolutionize wages and pay their staff more. This method creates a win-win situation for both the practice and the staff members and has been shown to increase staff motivation, productivity, and revenue.
Eye Care Excellence: Elevating Customer Service in Optometry
March 22, 2023 05:53 - 41 minutes - 37.7 MBIn this episode, we explore the importance of customer service in optometry with Dr.Jennifer Stewart. She is the Editor of Independent Strong, Founder of OD Perspective, Co-Founder and Chief Vision Officer of Performance 2020, and an optometrist with almost 20 years of experience. Dr. Jennifer shares her insights on how to create a welcoming and comfortable environment for patients, the role of technology in enhancing customer service, and the benefits of investing in staff training and deve...