“It’s not about when, it's about how we get there. Then I think we can all enjoy the journey a lot more.”

After graduating from college Jacob Baadsgaard helped Fortune 500 Companies track analytics. While digging through data and sorting through common mistakes, he had his “Aha” moment. He decided to teach companies how to be smart with their money and help them with their marketing data. Tune in as Kim and Jacob discuss some common mistakes he has found companies make, big hurdles and how to get over them, and his number one question when interviewing.

Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp490

 

Highlights:

00:44 The “Aha” moment

05:53 Common mistakes companies make

11:15 Going from 1 person to 120

20:48 Leaping over those hurdles

24:30 Disruptive Advertising

30:24 Allowing for time off

38:27 Two tips for a leg up

Guests