EP39 - Modern Sales Leadership for Southeast Asia: Interview with Michael Kawula

Michael Kawula has been an entrepreneur for 20+ years starting several different 7-Figure businesses including a local cleaning company, online office supply store that was ranked the 144th fastest growing business in the U.S., to a SaaS tool for Social Media.

Currently, Michael is the Chief Evangelist for SalesRocket, a B2B Outreach Tool and teaching struggling businesses the Koalafied Business Path, a method for building a Koalaty Business you love.

Modern leadership for Southeast Asia requires a balance between Asia’s unique cultural emphasis on hierarchy positioning and incorporating international best practices.

As leaders, and more importantly modern day leaders, it’s important to understand that the role of a leader has changed from it’s once top down domineering approach to a more inspirational and approachable point of view.

For CMOs (Chief Marketing Officers) or CEOs, the role of leadership has become more of a narrative to understand and become more customer centric in their approach to developing prospects to consumers.

In this latest podcast, I interview entrepreneur, speaker, coach and author Michael Kawula on leadership, but also taking a look at sales and the way lead generation programs have adapted to this new age digital environment.

Key chapters to watch

0:00 - Introduction
5:32 - Common mistakes in marketing lead generation strategy
7:42 - Understand who your customers are
9:55 - Lead generation over the last 5 years
13:50 - Why your marketing strategy should focus on nurturing your prospects
15:55 - Has your lead generation processes changed in the last 5 years?
20:09 - CMO C-Suit advice on solving their biggest business challenges

Check out Michael's links below

Find him on LinkedIn - https://www.linkedin.com/in/michaelkawula/
Checkout his website - http://koalatybusiness.com/
Twitter - https://twitter.com/michaelkawula

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

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