EP020 - HOW TO BUILD A WINNING MARKETING STRATEGY: Travel Tourism Industry compilation

So today I wanted to do a different episode, and focus on a particular industry and just highlight a few guests with their wise words.

The industry is a tough one, and timely given the second wave pandemic is sweeping places like Australia and more recently Vietnam.

The industry I’m talking about is the travel, tourism and hospitality industry.

So in this episode, I’ll share a number of clips from past episodes that I think will help. Would love to get your thoughts if you agree.

It’s a short episode, I hope it adds value whether you’re working in the industry or in the service industry.

Guest featured include:

* Oliver Woods, Strategy Director - Red2 Digital - https://youtu.be/yeBNlOxFaLA

I had Oliver Woods on the show and we talked strategy, cultural sensitivity and he gave heaps of practical tips for businesses especially in the hotel, tourism, and hospitality industry.

* Mark Pickering, Creative Strategist and Business Director APAC, Chimney - https://youtu.be/qzoiQsZ5tUk

My chat with Mark was eye-opening for me and what stuck out what this phrase - Reuse, recycle and recreate.

* Jonathan Chak, Startup Coach & Mentor, UNSW Founders - https://youtu.be/MmSe81duzGk

I had the pleasure to chat with Jonanthan Chak about startups and his career, there were a few things that resonated from our chat, but the thing that really stuck with me was the principal around pivoting to find your niche

* Shankar Rajagopal, CEO Mindshare Vietnam - https://youtu.be/ajttdXWDrwg

A cecent episode with Sharkar Rajagoapal we talked about leadership but also touched on the digital media sphere in Asia and I asked him some predictions over the next 12-18 months, in particular the performance-driven approach for the tourism industry.

* Jariek Robbins, Best Selling Author & Business Coach - https://youtu.be/pR0HC6q8CuI

Finally, to finish off, I wanted to highlight a couple of tips from Jariek Robbins, business performance coach and best selling author who I had on the show to talk about resilience and change.

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/povv