EP017 - Thomas Elliott, Creative storytelling that works
Point of View (POV) Business Podcast by Andrew Tran
English - July 14, 2020 11:00 - 56 minutes - 52 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
My next guest is Thomas Elliott, a visual content expert, an artist, filmmaker, creative director, and influencer with over 96,000 followers on LinkedIn!
He’s from Melbourne, Australia, but over the last few years he’s been working out of Hong Kong and is currently the Creative Director of APV, video production and creative agency with clients including JP Morgan, KPMG, Disney, Red Bull, Shangri-La Hotels, HSBC, Alibaba, Cathay Pacific and many more
As a creative expert and visual storyteller, we dived into content marketing and personal branding and how he got to 96,000 followers and tips he shared around growing your branding through visual content.
We also discussed:
The overt shift for brands to adapt their content and production in the midst of this COVID-era OR suffer the consequences
The challenge to change and tell a story that resonates with your audience
Cultural challenges in content marketing
And more.
Links
LinkedIn: https://www.linkedin.com/in/thomaselliotthk/
Book: https://www.amazon.com/Gonna-Thomas-J-Elliott/dp/1726314839