Podcasts Archives - OMCP
30 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 1 ratingOnline Marketing Certified Professionals
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Episodes
Conversion Optimization Practices with Talia Wolf
February 14, 2021 00:53 - 20 minutes - 38 MBWhat does a conversion optimization professional need to know? Talia Wolf, Founder and Chief Optimizer at GetUplift discusses thank you pages, AB testing, persona mapping, and how to understand what makes our customers take the next step in the buying journey. The OMCP Podcast is where top authors and industry leaders share authoritative practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on m...
Best Practices for Digital Advertising PPC with Andrew Goodman
April 22, 2020 19:15What does it take to write effective ads? What are methods to measure performance in e-commerce or B2B? What do we look for when hiring a PPC agency? Andrew Goodman, author, speaker, and founder of Page Zero Media shares best practices with OMCP: Transcript: What are some best practices for writing effective digital ads? Well the place to start is to understand that this is a test, in a testing environment. You’re rotating the ads, and so it’s not about just the ideas that go into the ads, i...
Digital Marketing Course Comparison LinkedIn Learning
December 18, 2019 23:54 - 19 minutes - 15.7 MBWhich digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning shares what to expect in LinkedIn Learning training, his own thoughts on the value of certification, and where LinkedIn Learning is headed in ...
SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP
November 15, 2019 23:11 - 27 minutes - 20.4 MBSEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it? What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also Director of SEO Research at Go Fish Digital, and author at SEO by the Sea. Here Bill covers knowledge graph usage, ontology based images, augmented queries...
Digital Marketing Course Comparison – Circus Street
October 16, 2019 23:48 - 23 minutes - 18.9 MBWhich digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Winter 2019 education series, we interview the leaders of seven digital marketing course providers to learn the differences. Richard Townsend, CEO of Circus Street was kind enough to sit with us and share what the industry can expect from his company and training courses; now and in the future. Michael:All right. Welcome back to the O...
Digital Marketing Course Comparison Jump Digital
October 01, 2019 17:32 - 16 minutes - 14.4 MBWhich digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to expect in Jump Digital’s marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios, and with us t...
Digital Marketing Course Comparison Simplilearn
September 23, 2019 18:20 - 23 minutes - 17.7 MBWhich digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in Simplilearn’s digital marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios and with us...
Digital Marketing Course Comparison MindEdge
September 19, 2019 18:07 - 15 minutes - 12.2 MBWhich digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we talk with seven leaders in digital marketing training to learn the differences. We interviewed Jefferson Flanders, President and CEO of MindEdge Learning who shared what the industry can expect from the MindEdge Learning digital marketing courses now, and in the future. Michael:All right. Welcome back to t...
Digital Marketing Course Comparison Boot Camp Digital
September 16, 2019 13:00 - 25 minutes - 19.7 MBWhich digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” For this special series OMCP interviewed the leaders of seven digital marketing course providers to learn the differences. We start with the most recent to earn OMCP approval, Boot Camp Digital. Allison Chaney, the chief digital training officer at Boot Camp Digital, and Krista Neher, CEO of Boot Camp Digital were kind enough to sit with us a...
Digital Marketing Course Comparison – Duke University
August 20, 2019 02:01 - 24 minutes - 20.6 MBMeredith Gray Stone, Program Manager, Professional Certificate Programs at Duke University, was kind enough to sit with us and share what the industry can expect from the Duke University Digital Marketing Programs. The post Digital Marketing Course Comparison – Duke University appeared first on OMCP.
Digital Marketing Skills for the 21st Century
February 27, 2019 22:12 - 1 hour - 56.6 MBPodcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is brought to you by: MindEdge. MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing with a series of nine online courses . Enroll today to prepare for your OMCA certification exam at Mind...
Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP
July 17, 2018 00:55 - 30 minutes - 25.2 MBSEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice. Your page must engage. And search engines are getting better at deciding what types of pages will best serve the searchers. But how can we know what searchers are expecting? Find out here in this impromptu interview with author-expert Matt Bailey, hands-on SEO, bestselling author and corporate trainer from SiteLogic. This episode is brought t...
Four Digital Analytics Best Practices OMCP with Ruth Burr Reedy
June 05, 2018 19:36Digital marketing expert and OMCP contributor Ruth Burr Reedy shares four best practices for digital analytics in this six minute video. You’ll learn several ways to ensure you don’t miss pages with your analytics tool, best practices for tracking conversions, and how sampling rates and a tag manager can help get us to trends that matter. Knowledge of some of these practices is required on the OMCP certification exam. Ruth currently leads the digital marketing strategy team at Upbuild.io. ...
Best Practices for Digital Advertising with Marc Poirier
July 12, 2017 21:53Digital Advertising: Best Practices for Bid Management with Marc Poirier How do smaller business handle bid management? When is it right to tie in call data and CRM data into advertising and bids? How can phone calls be traced back to performing ads? Marc Poirier, digital marketing thought leader and CEO of Acquisio takes some time to share his expertise. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital ...
Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP
June 13, 2017 20:00 - 56 minutes - 130 MBDigital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms. Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen. Tie in personas and influencers and you’ll surpass your competitors in market acquisition. Where do we start? What are the best practices? Find out here in this interview with author-...
Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP
May 18, 2017 20:50 - 37 minutes - 85.4 MBProgrammatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters? When is it time to scale creatives? What is the hidden problem when switching vendors? Author/Expert Kevin Ryan walks OMCP through five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and D...
Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast
May 09, 2017 01:36 - 18 minutes - 43.3 MBSEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain? When is it time to use rel=canonical or submit new sitemaps during a domain move? Switching domains can be a terrifying process–for good reason. One misstep and the search engines might follow our bad instructions. Author and SEO expert Dan Thies visited with OMCP to lay out the best practices, and the proper order of them, when switching to a new domain. The OMCP Online Marketing Best Practices Pod...
Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising
April 26, 2017 03:34 - 21 minutes - 48.4 MBPPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs. Misuse them, and negative keywords can hurt a campaign and block relevant traffic. Author expert Brad Geddes visited with OMCP to lay out the core practices of using negative keywords. The OMCP Online Marketing Best Practices Podcast is where top authors and industry le...
Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP
April 13, 2017 19:18 - 19 minutes - 44 MBSocial Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing The ...
Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP
March 27, 2017 18:47 - 32 minutes - 74.7 MBHow many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered...
Content Marketing Video Part II with Greg Jarboe Twitter Facebook Snapchat – Online Marketing Best Practices Podcast from OMCP
February 21, 2017 15:35 - 27 minutes - 63.6 MBShoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program t...
SEO Keyword Research with Matt Bailey – Online Marketing Best Practices Podcast from OMCP
December 06, 2016 01:05 - 24.4 MBWhat are the core practices for choosing keywords for your SEO campaigns? What are the resources we should focus on? Author expert Matt Bailey shares SEO best practices for keyword research in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member intere...
Content Marketing Video Optimization on YouTube with Greg Jarboe – Online Marketing Best Practices Podcast from OMCP
December 05, 2016 21:09 - 29.9 MBWhat are the core practices for video marketing? How do we optimize for discovery, watch time, and shares? How do we engage influencers? Author expert Greg Jarboe shares video marketing best practices in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on m...
Email Marketing Compliance – Online Marketing Best Practices Podcast from OMCP
November 28, 2016 23:47 - 10.5 MBWhat do we need to know to stay in compliance with email marketing regulations? What’s the difference between a transactional message and a message with commercial intent? What are best practices for maintaining our lists and subscription management? OMCP’s Michael Stebbins shares best practices in this podcast/article. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by t...
SEO Link Building with Debra Mastaler – – Online Marketing Best Practices Podcast from OMCP
November 17, 2016 20:17 - 43.8 MBWhat is the value of an SEO link? When can a link cause more damage than good? What are some common and alternative ways to get links for SEO? Author expert Debra Mastaler shares best practices with OMCP in this podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on memb...
SEO Strategy with Matt Bailey – Online Marketing Best Practices Podcast from OMCP
October 28, 2016 18:24 - 31.5 MBSetting SEO Strategy can be a foggy process, unless we follow these five best practices from author/expert Matt Bailey. Matt explains how to include stakeholders, conduct market analysis, apply market and keyword research, perform gap analysis, and implement and measure your SEO strategy. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders […] The post SEO Strategy with Matt Bailey – Online Marketing Best Practices Podcast from OMCP appeared first on...
‘Take Ten’ Interview with Dennis Yu, CTO, Blitz Metrics
February 25, 2016 23:36 - 10.8 MBDennis Yu, CTO, Blitz Metrics “There’s been a gap between having a diploma and actually being able to do a job. Employers just want to know, of the many things that they have to get done, that they can rely on one person who’s certified in PPC or SEO or social media marketing. They just […] The post ‘Take Ten’ Interview with Dennis Yu, CTO, Blitz Metrics appeared first on OMCP.
‘Take Ten’ Interview with Rand Fishkin – Moz
November 17, 2015 15:27 - 10.1 MBRand Fishkin Wizard of Moz “I think it would be really really powerful and it would be wonderful to see people coming out of those certification programs doing a wonderful job in the industry and then having that certification program be able to be recognized by agencies who hire consultants, by businesses that hire in house […] The post ‘Take Ten’ Interview with Rand Fishkin – Moz appeared first on OMCP.
‘Take Ten’ Interview with Bill Hunt – Back Azimuth Consulting
November 10, 2015 14:58 - 9.02 MBBill Hunt Global Strategy Consultant, Back Azimuth Consulting “I think that you’re going to provide a valuable service to people because you don’t sell these things. You, yourself, are not necessarily doing the training as if you were an agency. An agency doing a training is always going to be skewed to their approach and their […] The post ‘Take Ten’ Interview with Bill Hunt – Back Azimuth Consulting appeared first on OMCP.
‘Take Ten’ Interview with Jacqueline Urick – Sears Holdings Corporation
November 06, 2015 15:05 - 6.66 MBJacqueline Urick Enterprise eCommerce SEO Manager, Sears Holdings Corporation Member, Customer Advisory Board, DeepCrawl “So in those cases, I think certification could help somebody make that leap or may take that next step to a bigger, more responsibility type of job.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more […] The post ‘Take Ten’ Interview with Jacqueline Urick – Sears Holdings Corporation appeared first on OMCP.