74: Podcast Promotion: A Deep Dive into Content Marketing for Podcasting
Podcastification - podcasting tips, podcast tricks, how to podcast better
English - September 04, 2017 18:50 - 44 minutes - 36 MB - ★★★★★ - 41 ratingsTechnology Education How To audio contentmarketing podcasting podcasts serviceindustry tech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Everybody (naturally) wants more eyes on their show’s cool cover art and more ears listening to their show. But I have to give you the hard truth about podcast promotion. There’s no silver bullet. There probably never will be. Like anything else in life that’s worth doing, you have to dedicate yourself to learning how to do it well.
You don’t get returns without investment.You don’t get crops without planting seeds and cultivating them.You don’t get bulging muscles without some kind of exercise routine.And you don’t get huge download numbers without some kind of dedicated, well-planned promotion of your show.
My assumption is this:
Your podcast is content - great content.Therefore the principles and best-practices that have been learned in the content marketing realm apply to the promotion of your podcast. In this episode I give you the full-scoop as I understand it right now (Sept. 2017) and will continue to do so on future episodes. This stuff is important - and it changes all the time. But one fact remains constant, no matter what changes...
resources we talked about in this episodeEverybody (naturally) wants more eyes on their show’s cool cover art and more ears listening to their show. But I have to give you the hard truth about podcast promotion. There’s no silver bullet. There probably never will be. Like anything else in life that’s worth doing, you have to dedicate yourself to learning how to do it well.
You don’t get returns without investment.You don’t get crops without planting seeds and cultivating them.You don’t get bulging muscles without some kind of exercise routine.And you don’t get huge download numbers without some kind of dedicated, well-planned promotion of your show.
My assumption is this:
Your podcast is content - great content.Therefore the principles and best-practices that have been learned in the content marketing realm apply to the promotion of your podcast. In this episode I give you the full-scoop as I understand it right now (Sept. 2017) and will continue to do so on future episodes. This stuff is important - and it changes all the time. But one fact remains constant, no matter what changes...
resources we talked about in this episodeCarey(AT)PodcastFastTrack.com
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