041: Markus Giesler

Prof. Markus Giesler, of the Schulich School of Business at York University, is a consumer researcher. This means he looks at how markets dynamically shape human behaviour. He is an Editor at the Journal of Consumer Research and the bright spark behind one of the most popular courses at our school, "Customer Experience Design." It’s a course that models customer experience design for his students in every lecture, project, and assignment. In this episode, he talks about his latest research paper, “The Consumerization Of Care,” in which he explores how we as a society have responded to the global pandemic in ways that redefine social solidarity.

Hosted and produced by Cameron Graham, Professor of Accounting at York University. Podcast or Perish is produced with the support of York University. Visit our website at podcastorperish.ca.