#255 - Rory Sutherland - The Psychology Of Irrationality

Modern Wisdom

Podcast Notes Key Takeaways “To be brilliant you have to be irrational” – Rory SutherlandNearly all disproportionately successful businesses obtained their success because of, not despite, some seemingly irrational component in their offering“Conventional marketing approaches probably encourage us to make products that are kind of ok” Rory SutherlandThe Adult Entertainment industry has adopted many technologies well before other businessesIf people don’t behave according to our theory, it’s likely that the theory is wrong, not people’s behaviorHuman behavior is the result of thousands of years of evolutionIf you’re selling a product online, don’t overwhelm customers with too many choices

Read the full notes @ podcastnotes.org

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

2020 is the year of change. Human behaviour is far less rational and sophisticated than we might claim. Combine these two and you have the ideal breeding ground for a Rory episode.

Expect to learn what Rory thinks about my new Bear or Bull game, his opinions TikTok and OnlyFans, why sticking your genitals in a Dyson AirBlade is a bad idea, how Rory would advise Boris, why credit card numbers are ridiculous and much more...

Sponsor:

Get 2 weeks Free Access to the State App at https://apple.co/36nNALG (discount automatically applied)

Extra Stuff:

Buy Alchemy - https://amzn.to/2KQHxXH 

Follow Rory on Twitter - https://twitter.com/rorysutherland 

Get my free Ultimate Life Hacks List to 10x your daily productivity → https://chriswillx.com/lifehacks/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

-

Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/ModernWisdomPodcast

Email: [email protected]