Eye-popping Reasons Why Podcast Advertising is So Effective

Neuroscience research is throwing up some truly fascinating insights into the success of
podcast advertising.

And every entrepreneur with podcasting ambitions should know what they are.

So this episode focuses on two revelations from a trusted source - the Audio:Activated report which was commissioned by BBC Global News' branded content division.

(This report dates back to 2019 but given the continued growth  of podcasting since then, you can assume their findings are still valid. Even more so in fact. )

The first finding this episode focuses on is that podcast advertising is FAR more successful at getting through to typical ad avoiders than any other media. It also delivers a far greater measure of "memory encoding" - meaning listeners will remember references to products and services mentioned in a podcast.

The second is how listeners create subconscious associations with a brand, based on words they hear in the podcast.

For more detail on these extraordinary findings - listen here or read the report for yourself. 

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About me
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter.

I have many years of news and audio production experience which I now use to great effect as CEO of a podcast making company called "Made4U Podcasts".

I've  also helped run family businesses in the UK and Germany in the tourism and wine education fields.

So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients.

That's why these podcasts are short, pithy and full of information - not blather!

Contact...

Facebook: @Made4uPodcasts
Facebook Group: @Podcasting Blueprint for Women Business Owners
Website: www.made4u-podcasts.co.uk
Email: [email protected]

Why not download my guide to business podcasting -  it adds a great deal more detail to this podcast’s content.

P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!