Every new venture - be it a podcast, a blog, or even a website - is going to need a makeover at some stage.

Because what you thought you originally needed to create, can quickly evolve into a different entity.  And then you need to reflect that in the way you  market it.

In the case of Podcast Launch Pad, I want to niche down on my ideal listener and appeal to an older demographic who is perhaps a bit more shy of the technology than younger people.

I dream of a new format, new music, new artwork and better marketing.

Can I make the changes? Am I even allowed?  Well, that's what this episode is all about.

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About me
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter.

I have many years of news and audio production experience which I now use to great effect as CEO of a podcast making company called "Made4U Podcasts".

I've  also helped run family businesses in the UK and Germany in the tourism and wine education fields.

So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients.

That's why these podcasts are short, pithy and full of information - not blather!

Contact...

Facebook: @Made4uPodcasts
Facebook Group: @Podcasting Blueprint for Women Business Owners
Website: www.made4u-podcasts.co.uk
Email: [email protected]

Why not download my guide to business podcasting -  it adds a great deal more detail to this podcast’s content.

P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!