The Importance of SEO For Podcasts

There's no denying how far podcasting has come. With over a million active episodes and counting and new listeners tuning in to podcasts each and every day, our medium has limitless potential. As does your show. That means you need to set your podcast up for success TODAY by effectively optimizing it for search engines so more potential listeners can find you.

On Episode 30 of Pod Theory, I am happy to bring you the show's first full-length interview. Today, I'm joined by Megan Pritts, Founder of Ducks In Rows Marketing, to talk about the importance of Search Engine Optimization, or SEO, for podcasts. Megan has collected over 10 years of marketing experience and launched her own company in 2019.

Also in 2019, Google emphasized the relevance and importance of podcasts by making them accessible through search. This means if someone searches for podcasts in your niche via Google, your show has the potential to rank in that query, thus boosting your show's visibility and opening up new avenues for people to find you. In order for this to happen, it's critical you adhere to time-tested SEO practices that Megan will be sharing with us today.

Episode 30 is loaded with knowledge bombs regarding keyword research, keyword placement, getting to know your audience, show note content and length, how to utilize supporting content, best practices to improve your overall search engine visibility, and more.

Here is the link to Ubersuggest, the keyword research tool Megan referenced on the show: Access Ubersuggest Here

To learn more about Megan, check out ducksinrows.com


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

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Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Replays of daily livestreams that take place every weekday on YouTube

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Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production