Is a Podcast More Effective Than Email?
Podcast Theory
English - November 03, 2020 11:00 - 7 minutes - 5.34 MB - ★★★★★ - 36 ratingsMarketing Business Entrepreneurship jason cercone podcast theory podcast theory live podcasting podcast marketing how to start a podcast podcasting tips podcasting strategies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As podcasting's popularity and usefulness continues to escalate, more brands are pivoting to this platform as their primary content strategy and putting it ahead of other time-tested initiatives. In that list of said initiatives is email newsletters. This has long been a popular method of connecting with customers over the years. But does it hold the power it once did?
Email marketing still has value...if it's done correctly. Clear, concise newsletters with imagery and incentives for readers to open them still deliver results for brands of all shapes and sizes. But newsletters with extensive word counts that don't consider people's on-the-go schedules tend to get ignored, deleted, and unsubscribed from.
So, the question must be asked: Is a podcast for your brand more effective than email marketing?
In Episode 32 of Pod Theory, I'm going to tackle this subject and share some reasons why podcasting has more impact than an email newsletter. Additionally, I'm going to share how you can utilize BOTH of these mediums to enhance your brand message and grow all of your platforms cohesively.
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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com
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Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Replays of daily livestreams that take place every weekday on YouTube
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Current Theme Music courtesy of Alex Grohl via pixabay.com
Podcast Theory is A Bombtrack Media Production