Creator Upload
206 episodes - English - Latest episode: 3 days ago -Everything You Need To Know About The Creator Economy
Hosted by Lauren Schnipper and Josh Cohen
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Episodes
LinkedIn Gets Serious About Creators – The Interview with Andrei Santalo, FB Pulls Podcasts and TikTok Splits Revenue with Creators
May 06, 2022 10:00 - 44 minutes - 41.1 MBIn this week’s episode: LinkedIn gets real serious about Creators and we have the best person to talk about all of it with us as a guest - Andrei Santalo, Global Head of Community and Creators over at LinkedIn. He answers so many questions, but the most important: Who should be a creator on LinkedIn? Hear everything that the platform is doing for Creators, it’s impressive! Facebook doesn’t want your audio. What? Yup, looks like there’s a big change happening when it comes to podcasts/liv...
What It Takes to Use Twitter Again, Elon Musk? YouTube monetizes Shorts. What Makes A Creator Investible and Jellysmack Buys AMA
April 29, 2022 10:00 - 33 minutes - 31.1 MBIn this week's episode: What will it take for you (and Lauren) to use Twitter again? Elon Musk bid. Pros and cons. YouTube’s monetization of Shorts could be a game-changer. What makes a creator investible? Jellysmack makes an amazing acquisition. All this plus, Lauren defines what freedom of speech is, Josh asks who Lauren’s celebrity crush is (and she totally answers!) and we get product updates on Instagram and Instagram Reels. And yes, as always - uploads and downloads from our fa...
Host Dishes on Swanky Dinner Party - Clubhouse, Meta Live and Greenroom are Dying and Shopify Acquires Dovetale
April 22, 2022 10:00 - 35 minutes - 32.2 MBWe’re celebrating for a pretty cool reason! We’re also summarizing the best moments from the week: Josh goes to a swanky dinner in Manhattan and hangs out with former mogul media types and big-time CEOs and Lauren asks what we all want to know: What? And better yet, who was there? For Clubhouse and all of its copycats, only one seems to be surviving. Is it Spotify’s Greenroom, Meta Live Audio Rooms, or Twitter Spaces? Instagram Reels is out with some new features. Lauren breaks down a...
Emma Chamberlain is Most Fav, Black Rifle Coffee’s Mat Best Branding, and Instagram Reels Cuts Revenue
April 08, 2022 10:00 - 34 minutes - 31.6 MBOn today’s episode, we have an amazing guest host, Brendan Gahan, Partner & Chief Social Officer at Mekanism. We get Brendan’s influencer marketing eye on all of our top stories! What Piper Sandler’s biannual report means in terms of Gen Z and top influencers Emma Chamberlain and her coffee brand. Speaking of coffee... ever wonder why a Veteran-owned, successful coffee brand like Black Rifle Coffee Company, co-owned by famous internet personality, Mat Best is not on the forefront of soci...
MrBeast’s YouTube Record Gets Smashed by Will Smith and Facebook Gets Caught Lying About Tiktok
April 01, 2022 10:00 - 28 minutes - 26.1 MBDid Will Smith’s actions at the Academy Awards change the viewership of MrBeast's long-held YouTube record? Josh explains how Reddit got involved and how The Guardian may have changed the game by converting the event so quickly garnering millions of views. There’s the Washington Post article discussing Facebook’s hiring of a conservative lobbying firm to undermine TikTok and, Meta doesn’t deny it. Pinterest adds to their Creator Fund, but can it compare to YouTube, Facebook, Tiktok, or eve...
Unity’s Teaser is Shocking, Instagram Gets Deterministic and Shopify is Coming for Your Bio
March 25, 2022 10:00 - 26 minutes - 24.2 MBGame Developers Conference is happening right now and you’d be forgiven if you mistook Unity’s latest avatar in the teaser Enemies for a real person! The new tech is so accurate, even wrinkles and blood flow are on point! Lauren and Josh talk about Unity’s latest and whether or not the real time video game developer is too much for Western tastes? And more importantly, will we still be able to choose animal-like or cartoony avatars? Next up is Instagram and its fancy new terminology to e...
White House Reaches Out to TikTok, NCAA Punishes Smack Talk and Instacart Delivers on TikTok
March 18, 2022 10:00 - 27 minutes - 25.6 MBYes, you read that right – the White House reached out to TikTok Stars to help spread the message about Ukraine. The idea was to help inform creators about the US policy towards Russia. In doing so, the White House acknowledged that people are getting their information from these social media platforms. So, why do Lauren and Josh think this is both terrifying and genius? And what does Saturday Night Live have to do with all of it? I’m curious too! After wrapping your head around that, it l...
Brandon Sanderson’s Successful 26M Kickstarter Campaign, Amazon’s Amp Does What and YouTube Will Pay for Podcasts
March 11, 2022 11:00 - 28 minutes - 26.3 MBBrandon Sanderson is a prolific author who basically bypassed his publisher TOR to self-publish his next set of books through his own company, Dragonsteel using Kickstarter to raise funding to the tune of $26M. Is it possible for anyone else to follow in his footsteps? Are we heading back to the days when creators can fund projects in substantial ways through Kickstarter and Indiegogo? Lauren and Josh talk about it. And, surprisingly, the answer may be exactly what you think. Yes, Amazon la...
MrBeast Joins LinkedIn and Yes, Randi Zuckerberg's Crypto Dance
March 04, 2022 11:00 - 22 minutes - 20.6 MBCurious what the natural evolution of a YouTube creator is? Check out this episode where Joshua Cohen and Lauren Schnipper explain how the final stop and aspiration for any successful creator seems to always lead to LinkedIn. Best example that happened this week? MrBeast joins LinkedIn and everyone wonders but why? Well, he wasn’t the first. Jessica Alba with the Honest Company, Ryan Reynolds with MNTN, - it all comes down to LinkedIn being the place where creators reach an entirely new au...
A Conversation with Danny Casale, aka Coolman Coffeedan
February 25, 2022 11:00 - 1 hour - 57.8 MBAs always, we’re touching base on everything you need to know about the Creator Economy. In this episode, we’re catching up on what’s new with Facebook & Instagram Reels. Could it be Meta’s new answer to TikTok? Maybe. We dive into how they plan on making it work - here’s a hint: monetization for creators that includes banner ads on videos. Do you know what Upfronts are? The New Fronts? We get the breakdown of where it comes from, how it came to be, and why YouTube is fiercely going aft...
Snap adds midrolls to Stories, Spotter raises $200M, Instagram tries to make sheets happen
February 18, 2022 11:00 - 25 minutes - 22.9 MBSnap is adding midroll ads to stories, will this work or be too disruptivesn? Spotter raises $200M from Softbank, but is that actually that much? And can they succeed? Lauren has thoughts. And more!Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Meta is ABSOLUTELY not threatening to leave Europe, TikTok updates policy across the board and Snap keeps climbing
February 11, 2022 11:00 - 25 minutes - 23.3 MBMeta is on the defensive about threatening to leave the EU, Tiktok updates policy on everything from drugs, to misgendering and a million other things but Lauren is most surprised that they mentioned a "kids version" of Tiktok. Why is no one else freaking out about this? Snap's numbers are going up and Spring is getting into instant NFTs.Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Facebook earnings vs YT earnings, MrBeast is the new Willy Wonka, Airrack Raises $3 Million, Koji Raises $20 Million
February 04, 2022 11:00 - 28 minutes - 26.4 MBDespite massive revenues, Facebook stock takes a huge dive after earnings call, YT earnings are relatively the same, MrBeast is going into food and doing major giveaways, Airrack got $3M to teach you how to be a Creator and Koji raises $20M to be the future of link-in-biosCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
YouTube < Crypto, Hank Green's Money Me$$age to TikTok, and Jellysmack's $500 million play for the oldies but goodies
January 28, 2022 11:00 - 30 minutes - 27.7 MBYouTube just lost three very big executives who have been with the company several years (a couple of them 15 years!). At least two of them are moving into roles at crypto/Web3 companies. Are we sensing a theme here?!? Also, Hank Green lays out the argument for why YouTube is so good (it pays creators) and why TikTok isn't as good as it can be (it doesn't pay creators enough). Plus, Jellysmack is getting into the we'll-license-your-back-catalog-of-YouTube-videos-for-upfront-cash game with $50...
YouTube is done with Originals, Instagram is getting into subscriptions and Linkedin is going all in on a
January 21, 2022 11:00 - 21 minutes - 20 MBYoutube is shutting down all of their original programming minus ouTube Kids Fund and the Black Voices Fund and Entertainment vet Suzanne Daniels is exiting, Instagram is rolling out subscriptions to ten Creators, Linkedin is in beta on it's Clubhouse competitor and more!Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
80 Orgs think YouTube is spreading lies, Instagram's going MySpace, and we interview Jessy Grossman from Women in Influencer Marketing
January 14, 2022 11:00 - 39 minutes - 36.1 MBJessy Grossman from Women in Influencer Marketing joins the podcast, Instagram is going to allow grid customization, Youtube is being called out as a spreader of misinformation what are they doing about it? Josh talks world of women and FB dating is done! Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Jake Paul is at war, again, Facebook gaming is up, way up, Tiktok is sharing and going to a dentist's office near you and they Hype House is coming to Netflix
January 07, 2022 11:00 - 28 minutes - 26.1 MBJake Paul is at war with Dana White and the UFC, Facebook gaming views are up by 45% YOY, Tiktok is letting you repost selectivelyCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Order TikTok for lunch, YouTubers want to be robots, and what's in store for 2022
December 24, 2021 11:00 - 33 minutes - 30.8 MBTikTok is partnering up with the same people behind Beast Burger to bring viral food items to a food delivery service near you. Meanwhile, at least one veteran YouTuber is trying to phase himself off the platform and phase a virtual avatar of himself in. And here's what we learned in 2021 and what's in store for 2022. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
TikTok wants to protect you from its own algorithm. It's act one of Meta's new verse. Minecraft gets a 10 figure view count, and Twitch's co-founder his red pill in web three.
December 17, 2021 11:00 - 23 minutes - 21.6 MBTiktok is making changes to it's algo to protect the kids. Why does it seem enough when Instagram does the same thing and it's never enough? Meta is coming in hot with the Metaverse, Minecraft has a TRILLION views on Youtube and Twitch's cofounder can't resist NFTSCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Instagram goes before congress and adds more safety measures, Facebook makes Profiles the new Page, Casey Neistat is taking you to film school and it's STREAMYS WEEK
December 10, 2021 11:00 - 27 minutes - 25.6 MBHead of Instagram Adam Mosseri testifies before congress but not before he adds safety measures for teens, Facebook is giving profiles a lot of the same features as pages, Casey Neistat is starting film school while talking sh*t about film school and The Streramys are live this weekCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Larray Tapped To Host Streamy Awards, Jack Dorsey Finally Quits Twitter, TikTok rolls out Creator Next, 100 Thieves Is Now Worth $460 Million
December 03, 2021 11:00 - 21 minutes - 20.1 MBLarray is the MC of the 11th annual Streamy Awards, Jack Dorsey Finally Quits Twitter what does this mean for the product?, TikTok rolls out Creator Next and expands money-making opportunities for creators, 100 Thieves Is Now Worth $460 MillionCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Fazeclan partners with Draftkings, Pinterest is incubating, Jellysmack makes an acquisition
November 19, 2021 11:00 - 20 minutes - 18.3 MBFaZe Clan Inks Wide-Ranging Sponsorship Pact With Sports Bettor DraftKings, Pinterest Launches ‘TwoTwenty’ Experimental Products Division Amid Push Into Video, Jellysmack acquires KamuaCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
YouTube Doesn't Like the Dislikes, QVC < YouTube, Instagram is getting Subscriptions, $$$ for YouTube Shorts Creators, and Clubhouse Is No Longer Just Live
November 12, 2021 11:00 - 26 minutes - 24.4 MBYoutube is hiding dislike counts, Youtube's shopping lineup is huge #MrBeast #DonutMedia, #GordonRamsay, #PatrickStarrr, #JackieAina, #MannyMUA, Youtube is paying Creators to do shorts, Instagram is gearing up for subscriptions, Clubhouse is letting you record and share later. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
MrBeast is saving the oceans #teamseas, Meta, meta, meta, Pinterest TV coming to screens everywhere
November 05, 2021 10:00 - 21 minutes - 19.7 MBMrBeast launches #teamseas with Mark Rober and has already raised $12M, Zuck already dropped Oculus from Meta, what's next? Pinterest TV is the best thing we knew we needed and don't have to wait for anymore. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Facebook goes Meta, Youtube's got a ton of new creators, Fazeclan is a Billionare and Dhar Mann is the afterschool special we need
October 29, 2021 10:00 - 22 minutes - 21 MBNew Creators are coming back to Youtube via shorts, Facebook is now META, Dhar Mann makes the afterschool specials that we all need and launches an app that reaches #1Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
YouTube's Small Town's Worth of Creator Managers, Instagram Not On Mobile, _________ née Facebook
October 22, 2021 10:00 - 24 minutes - 22.5 MB10% of YouTube's workforce is dedicated to helping creators navigate YouTube and their careers. That's a LOT! YouTube should be shouting that from the rooftops (or the pages of the Wall Street Journal - which they basically already are). Meanwhile, Kevin Systrom is probably laughing or crying that Instagram is now fully desktoppable. And the heat is turning up for Mark Zuckerberg, so he's getting out a name. Oh. We also made a (rare) mistake. So we corrected that, too. Creator Upload Socials:...
Facebook is gone, Youtube is a small country and Snapchat is still paying Creators
October 08, 2021 10:00 - 24 minutes - 22.4 MBFacebook can't catch a break - first the whistleblower, then the outage, what's next? Youtube is making so much money and Snap is still giving away moneyCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Facebook Files, Tiktok hits ONE BILLION users, Snap isn't paying as much anymore and #freebritney
October 01, 2021 10:00 - 28 minutes - 25.9 MBThe Facebook Files exposé in the WSJ shows they knew they were harming kids, should they make IG for kids? Snapchat isn't paying much anymore and Tiktok has 1 Billion usersCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Nas Daily on Raising $15 Million For Nas Academy and Creators Starting Companies To Change The World
September 24, 2021 10:00 - 39 minutes - 36.5 MBNuseir Yassin aka Nas Daily talks to Lauren and Josh about his start up Nas Academy and what it takes to be come a Creator Entrepreneur. Lauren and Josh debate whether or not Youtube stole their Podcast name. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Netflix Loves It Some TikTok Stars • You Spent 24 Hours Watching TikTok Last Month • Twitter Wants To Be Your Community Hub • Dave Portnoy Loves To Eat Pizza
September 10, 2021 10:00 - 23 minutes - 21.5 MBAddison Rae's gender-swapping 'She's All That' redux was panned by critics, not liked by users of Rotten Tomatoes, and was watched by, like, a @#$ ton of people. So, Netflix did what Netflix does and booked her to a multi-picture deal because data rules everything around us. TikTok also overtook everything as the most-watched app per person. That's according to App Annie, which says the average US consumer stared at TikTok for 24 hours in the last 30 days. YouTube clocked in at 22 hours and...
TikTok's going shopping, Vine Founder Has Some Loot, Twitter's subscription are SUPER, Amazon reinvents Audio (Spoiler Alert: It's Radio)
September 03, 2021 10:00 - 24 minutes - 22 MBVine's co-founder spawned virality by confining everyone to a six-second block of video. Now he's doing kinda the same thing in crypto. Meanwhile, TikTok wants you to shop a LOT on TikTok, Twitter wants you to pay creators for exclusive content, Facebook wants you to play Fantasy Sports (but not with $$$), and Amazon is reinventing audio (Spoiler Alert: It's radio.). Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Creator communities going all in on crypto, but for real this time, UTA has money and crypto for its clients, Tiktok testing ten minute video, say goodbye to IG swiping and get paid on Linktree.
August 27, 2021 10:00 - 29 minutes - 27.1 MBCrypto hasn't gone anywhere, UTA is partnering with the Creator commerce company, Pietra, to create brands with its clients, Tiktok is adding minutes to video which means ads are coming, IG is getting rid of the swipe! What does this mean for the Link-in-bio industry which is hot hot hot and Vidcon is cancelled. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Buying Crypto Punks At A Party • Why Investing In Creators Makes Sense • OnlyFans Wants To Be Safe For Work • New Hustles of Newsletters • YouTube Figures Out Another Way To Get Your Attention
August 20, 2021 10:00 - 25 minutes - 23.5 MBJosh bought a Crypto Punk. Well, he kinda bought a Crypto Punk. And it was at a party. Well, it was kinda at a party. Let him tell you the story and also how one man is shattering the old-school, tech-journalism, pay-for-play paradigm along the way. Meanwhile, OnlyFans really wants to go mainstream, investing in creators isn't that difficult to wrap your head around, and YouTube is figuring out more ways to better answer your questions, which lead to more of your attention. Creator Upload S...
YouTube, TikTok, and Facebook Are Unbeatable, But Now We Have Social NFTs • Unboxing YouTube Kids' Channels May Have A Rude Awakening • Instagram Gets Safer, But Why Does This Always Take So Long?
August 13, 2021 10:00 - 26 minutes - 24.5 MBFred Wilson is a prominent Venture Capitalist who Lauren may or may not know. Regardless, he this week wrote a very compelling blog post about the promise of crypto and the when, how, and why of crypto gathering mainstream adoption and how incumbent kings of the internet looks like they'll last forever, but then something like social NFTs come around and now they look like Ozymandias. It's a party. New nerd millionaires of the world are invited, but they want you to come along, too. Meanwhi...
OnlyFans Metrics Are Becoming A Thing, TikToks Are Going To Disappear, YouTube Shorts Will Start Giving Creators Cash
August 06, 2021 10:00 - 23 minutes - 21.8 MBCorinna Kopf is a 25-year-old YouTuber and member of David Dobrik's Vlog Squad. She's also made over $4 million on OnlyFans in less than two months. But what's potentially equally, if not more interesting, is that there's a site called FanMetrics that's aggregating OnlyFans stats. Could be legit-ish. Could be shady. But it's getting about 2 million visits a month. Meanwhile, TikTok wants to be Snapchat and/or Instagram. But why? And YouTube is giving thousands of creators a month between $1...
YouTube, TikTok, and Amazon are Finally Doing Shopping LIVE (or will be ASAP) • Fashion x Gaming x $2,500 Vegan Backpacks = The Future • YouTube Daddys Rhett & Link Invest put $5 Million towards Creators
July 23, 2021 10:00 - 31 minutes - 29.1 MBYouTube, TikTok, and Amazon are all in different stages of their live ecommerce journeys, but one thing's for sure. If Asia is any indicator, this sector is going to be BIG. And it's going to be here sooner than you think. Meanwhile the future of gaming and LVMH (Louis Vuitton, et al) + Kering (Gucci, et al) + fashion houses at large are all intertwined. Both sectors like to contemplate the future and push the limits of what's possible in popular culture. It's a natural fit. Rhett & Link ...
$1 Billion Dollars Is Kinda Cool, Facebook, But Several Billion Dollars Is Cooler • The Netflix to YouTube Funnel • Two Video Creators Raise A Collective $21 Million For Their Own Startups
July 16, 2021 10:00 - 29 minutes - 27.4 MBMark Zuckerberg announced that Facebook will be putting $1 billion towards creators through 2022. It's a lot of $$$, but it's also not really a lot of $$$ when you compare it to how much YouTube is paying out creators every year. Plus, Netflix is using YouTube as a farm league for kids content. And Nas Daily and The Bucket List Family raise $11 million and $10 million a piece to pursue their own venture-backed startup ideas. Also, Josh is still bullish on YouTube Shorts. Creator Upload So...
Tiktok wants to get you a job, Karat raised more money to give Creators credit cards and Fidji Simo leaves Facebook
July 09, 2021 10:00 - 25 minutes - 23 MBIs Tiktok becoming Linkedin? Or Cameo or both? Karat raised a bunch of money to give more cook Credit cards to Creators, Fidji Simo OG FB exec is leaving!! Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Social Media is About to Get a Massive Influx of College Athletes, Instagram is No Longer a Photo-Sharing App, Facebook Says Apple is Bad for Creators, and YouTube Gets a Concert Venue
July 02, 2021 10:00 - 29 minutes - 27.2 MBThe NCAA just made it so college athletes can exploit their name, image, and likeness for personal profit. It's about time! The organization didn't want this outcome, but is getting ahead of the way the wind is blowing before the Supreme Court makes them. Expect an immediate land gram among managers, PR, agents, influencer marketers, and more. Also, expect a LOT more college athletes to be way more public online. Meanwhile. Head of Instagram Adam Mosseri says his platform is no longer solel...
YouTube Shorts Channels Are Most Viewed In The World, Head of Instagram Demystifies the Algorithm (LIVE!), Zuck Gets 'Real' On Facebook, Twitter Is 97% Pro-Creator, & Let's Order Food But Socially
June 25, 2021 10:00 - 29 minutes - 27.3 MBYou've never heard of Topper Guild, but he was just the most viewed YouTube channel in the world last month with over 3.2 billion views. Spoiler Alert: It's all from YouTube Shorts. Meanwhile, Head of Instagram Adam Mosseri is here to demystify the algorithm live every Friday. His boss, Mark Zuckerberg, is also getting active on Facebook being very "real" and totally "normal." Twitter is vying to be super pro-creator with its revenue splits. FaZe Clan teams up with an iconic contemporary ...
The $60 Million 'Call Her Daddy' Deal is Going to Change Creator Contracts Forever, Space Yacht Navigates Musical Talent Discovery on Twitch, and TikTok Takes Over VidCon
June 18, 2021 10:00 - 40 minutes - 37.2 MBAlexandra Cooper got 100% control of 'Call Her Daddy's IP after a split with co-host Sofia Franklyn during a contract renewal with Dave Portnoy and Barstool Sports. But now Cooper took her show to Spotify in a reported $100 million deal. Josh thinks it's going to fundamentally change the the way platforms do their contracts with creators. Lauren agrees. Obviously. Plus, TikTok - not YouTube - is going to the title sponsor of VidCon this year. Is it a big deal? YES!!! 100% But also no, not r...
Zuck And Instagram Go All In On Creators, Floyd Mayweather And Logan Paul's Multi-Million Dollar Sponsor Bonanza, Dispo Funding, and Apple's 30% Creator Problem
June 11, 2021 10:00 - 27 minutes - 25.6 MBMark Zuckerberg is ALL about creators now, kicking of Instagram's first-ever Creator Week. Meanwhile, Instagram head Adam Mosseri reveals some intricacies of Instagram's algorithm. Logan Paul and Floyd Mayweather made $$$ on their exhibition boxing match, but mostly from sponsors buying up nearly all available real estate. And Apple's got 99 problems, of which creators make up about 30%. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
The Creator Age Is Officially Upon Us, People LOVE Buying Products On TikTok, YouTube's $4 Billion Payout, Buying YouTube Royalties For $500K, and New YouTube Alcohol Tycoons
June 04, 2021 10:00 - 32 minutes - 30 MBAn app you've never heard of is heralding the Age of the Creator. Meanwhile, brands are getting VERY good at getting viewers to buy products on TikTok, YouTube is paying out billions a year to the music industry (include $1.2 billion from videos created by users), a YouTuber is auctioning off royalties for his library content, and edgy YouTube channel Nelk will be your next alcohol tycoons. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
TikTok's Super Viral Scenes, Snapchat's $130 Million To Creators and $500 Million Augmented Reality Plays, Instagram and FB Get Rid Of Likes And Add Drops, and $750K For A Viral Video
May 28, 2021 10:00 - 29 minutes - 27 MBTikTok is ushering in a new wave of experiential virality not seen since the Cronut. Meanwhile, Snapchat is charting its own $500 million augmented reality path away from other video platforms. Instagram and Facebook are letting you hide likes and may never develop that app for pre-teens. And an original YouTube viral video just sold for over $750K. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
TikTok Is LinkedIn For Gen Z, YouTube's $100 Million Shorts Fund Gets People Talking, Will Creators Pay For TikTok Promo?, and Jellysmack Is A Unicorn
May 14, 2021 10:00 - 28 minutes - 26.1 MBTikTok is going to help its creators get corporate jobs. YouTube is leveling up its Shorts game - to the tune of $100 million - to get itself into short-form conversations. TikTok is also playing around with having people pay for promo, but will it ruin the community vibe? And Jellysmack is now in bed with Softbank. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
YouTube Is Taking Over TV (But Seriously. It Is.), Snapchat Gets A Creator Marketplace To Complement Its Impressive Gen Z Demos and 'Intimate' Vertical Videos, and Will Smith Is Platform Agnostic
May 07, 2021 10:00 - 27 minutes - 25.1 MBYouTube is beating its television viewership numbers into the heads of any advertisers within earshot. And they should too, because a LOT of people are watching YouTube on TV. Meanwhile, Snapchat gets a LOT of Gen Zers to tune into its original programming. It's also launching a Creator Marketplace (a la TikTok and Instagram - obviously) to match brands up with creators and lenses. Will Smith is also doing deals with seemingly ALL the platforms. Creator Upload Socials: YOUTUBE INSTAGRAM TI...
Instagram Is All In On Creator Monetization (Finally!), Spotify's $0 Creator Fees, Google And Facebook Earnings Crush, and A Vlog Squad-er Tops Patreon
April 30, 2021 10:00 - 36 minutes - 33.4 MBMark Zuckerberg talks with Head of Instagram Adam Mosseri about creator monetization on Instagram as Lauren Schnipper bangs her head against a wall screaming, "It's about time!" Meanwhile, Jeff Wittek of David Dobrik's Vlog Squad becomes one of the top Patreon creators in just 10 short days. Google's earnings crush as shorts pick up steam and everyone is using Facebook's marketplace. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Zuck Talks Facebook’s Clubhouse Killer On Discord’s Clubhouse Killer, The News Feed Is Getting Optimized, Is YouTube’s Dislike A Good Thing For Creators?, and Jake Paul’s Boxing Payday
April 23, 2021 10:00 - 30 minutes - 27.6 MBMark Zuckerberg goes on Casey Newton's Discord server for a live audio talk about how Facebook is also launching live audio talk functionality. Meanwhile, Facebook is also trying to make the News Feed not terrible and make you not hate other members of your family. We also consider whether or not the dislike button on YouTube is actually something to really like. And Jake Paul had another big boxing payday. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Linkedin Creators, Community raises $40M to text you, get ready to buy stuff on Snap and Rich Greenfield of Lightshed subs and tells us about his $80 Million fund
April 16, 2021 10:00 - 41 minutes - 38.3 MBLinkedin is building features for Creators, What is community going to do with $90M, Snap is perfectly suited for ecommerce and Rich Greenfield from Lightshed rants on all things!Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Will BitClout Be Big For Creators?, Spotify’s Head Of Content Partnerships Breaks Down Audio, Patreon Gets a $4 Billion Glow Up, and Clubhouse Is Giving Creators Tips
April 09, 2021 10:00 - 45 minutes - 41.6 MBPatreon's $4 Billion valuation, Clubhouse tipping Creators, Spotify podcast secrets, MrBeast goes to Facebook and Snap.