Consumer behavior is distributed between physical and digital channels. Search Engine Optimization, better known as SEO is the key to reaching your customers online and helping drive in-store visits. When marketers discuss SEO, they often talk about keywords, search volume, Google’s algorithms, and backlinks. However, SEO is actually about connecting with your audience when they’re ready to act, not just showing up online. It’s about knowing what your customers search for, why they want it and being first in line with the best answer so you can convert them into paying customers.

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