Did You Know Your GTM Strategy Is An Experiment?

Plan B Success

English - May 11, 2021 16:52 - 8 minutes - 16.2 MB - ★★★★★ - 42 ratings
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Product-market fit can make or break a venture.

The assumptions and hypotheses you made in your business plan need to be tested and iterated upon. It impacts not just your strategy but day-to-day execution as well. Your business positioning, messaging and content strategy are highly dependent on this. You may have a great product but it means nothing if you can't define a killer GTM strategy.

Hence, experiment early to define your product-market fit and your GTM strategy.

How? Tune in...