Why Researchers are Being Laid Off, & How Thinking Like a Detective Can Save Your Research Career w Ari Zelmanow, Head of Research at Twilio Ep 110
The Way of Product with Caden Damiano
English - January 29, 2024 15:08 - 59 minutes - 54.2 MB - ★★★★★ - 2 ratingsDesign Arts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On #wayofproduct this week, Dr. Ari Zelmanow, the Sherlock Holmes of consumer market behavior, joins us to share his journey from police detective to Research Leader at Twilio and how his unique perspective transforms how businesses approach research and decision-making.
Here's a sneak peek of our conversation:
⭐ How agile methodologies in software development impacted the speed and approach of research.
⭐ Ari's unique journey from law enforcement to leading research in major tech companies.
⭐ The critical role of research in the business environment and how researchers can serve as strategic advisors.
And there's a lot more insight into where that came from!
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Who is Ari Zelmanow?
𝗔𝗿𝗶 𝗭𝗲𝗹𝗺𝗮𝗻𝗼𝘄 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗴𝗼-𝘁𝗼 𝗲𝘅𝗽𝗲𝗿𝘁 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿. 𝗪𝗶𝘁𝗵 𝗮 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗮𝘀 𝗮 𝗽𝗼𝗹𝗶𝗰𝗲 𝗱𝗲𝘁𝗲𝗰𝘁𝗶𝘃𝗲, 𝗔𝗿𝗶 𝗮𝗽𝗽𝗹𝗶𝗲𝘀 𝗵𝗶𝘀 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗶𝘃𝗲 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗵𝘂𝗺𝗮𝗻 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝘁𝗼 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴, 𝗯𝘂𝘆𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘂𝘀𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀.
Connect with Ari: https://www.linkedin.com/in/zelmanow/
The Influential Researcher Newsletter: https://influentialresearcher.com/
00:22 Ari Zelmanow's Journey from Police Detective to Market Detective
01:31 The Importance of Research in Business
02:34 The Sherlock Holmes Influence
04:01 The Magic of Research and the Sherlock Holmes Persona
05:37 The Role of Researchers in Business
06:07 The Challenges of Democratizing Research
07:08 The Value of Experienced Researchers
08:17 The Problem with Research Templates
08:31 The Difference Between a Discussion Guide and an Interview Template
09:06 The Role of Research in Startups
10:32 The Experience of Building a Research Function at Twitter
16:14 The Future of Research
16:27 Lessons from Police Detective Work Applied to Research
18:56 The Importance of Abductive Reasoning in Research
20:41 The Difference Between Deduction, Induction, and Abduction
26:25 The Burden of Proof in Business
27:48 Understanding Usability Testing and Decision-Making
28:03 The Role of Certainty in Decision Making
28:44 The Importance of Research in Decision Making
29:20 The Impact of Research on Product Development
29:38 The Research Process and Its Challenges
30:02 The Role of a Researcher: Delivery Person vs Consultant
31:07 The Shift from Traditional Research Reports
31:33 The Power of Observations and Customer Insights
33:50 The Concept of a Top Line Report
34:03 The News Organization Model for Research
34:17 The Role of Researchers in Interrogating Evidence
35:57 The Importance of Ethical Reporting in Research
37:37 The Challenges and Future of Participant Recruitment
42:43 The Role of Researchers in Decision Making
53:01 The Role of Researchers in Interpreting and Delivering Data
53:47 The Importance of Storytelling in Research
54:19 The Influential Researcher Course and Final Thoughts
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