Anna has a specific niche of studying and understanding the ingredients inside the bottle. She wrote an ebook called, translating the label, where she dives deep into all the marketing mambo jumbo of parabens, sulphates, ph levels, and so much more. Her mission is to help stylists understand hair care products from a scientific perspective, not marketing. So, I'm excited to dive in because I have never been an ingredient kind of gal, if I'm being honest.