Pitchin' and Sippin' with Lexie Smith artwork

Muck Rack & The Future of Comms with Linda Zebian

Pitchin' and Sippin' with Lexie Smith

English - October 20, 2022 08:00 - 35 minutes - 24.4 MB
Marketing Business Entrepreneurship public relations pitching media journalism pr podcast marketing publicist viral press entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Behind The Scenes (BTS) of a Successful PR Campaign with Lexie Smith
Next Episode: How to Create Your Own Wave in Media with Host, Editor & Producer Kami Simmons

 Linda Zebian joined PR tech company Muck Rack as its first-ever Director of Communications in January of 2022. As Muck Rack’s communications lead, Linda sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, and employee communications.

Linda joins Muck Rack from The New York Times Company, where she spent 10 years in various communications positions. Before The Times, Linda managed media relations for Consumer Reports magazine, ConsumerReports.org, and ShopSmart magazine. 

 In today’s episode, we learn all about PR software Muck Rack, we dive into the world of media relations, talk about the future of Comms, and how listeners can personally help the world of journalism.

Here’s what you’ll learn:

Linda’s extensive communications background - including her tenure at The New York Times - before joining Muck RackThe process of becoming the FIRST Director of Communications at Muck RackWhat Muck Rack is and what makes it different in the marketLinda’s top tips for media relations in 2022What media relations look like in today’s landscapeHow you can impact the world of journalism Linda’s thoughts on the fast-paced news industry today and the future of commsIs paid journalism the future? Hear her thoughtsAnd More

 Linda’s Social Links: 

LinkedIn: https://www.linkedin.com/in/linda-ezziddin/

Twitter: https://twitter.com/lindazebian

Muck Rack: https://muckrack.com/

Muck Rack on Twitter: https://twitter.com/muckrack?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor


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