Pitchin' and Sippin' with Lexie Smith
146 episodes - English - Latest episode: 14 days ago -From behind-the-scenes interviews with the media to a look at inspiring brands and entrepreneurs that are rocking the world of PR, the Pitchin’ and Sippin’ Podcast talks tips, while taking sips, and openly discussing what makes those in the world of PR tick. Come pour it out beyond THEPRBAR inc. with Founder Lexie Smith from nine to wine to learn what really goes into landing press and achieving true influence, impact, and organic revenue with PR.
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Episodes
Updates and Announcements for Season 7 (+ Call for Pitches!)
April 11, 2024 08:00 - 2 minutes - 1.47 MBListen to quick updates and announcements as we wait for Season 7 to Launch this Summer! Submit pitches online at theprbarinc.com/podcasts Email topic requests to [email protected] Sign up for THEPRBAR weekly round-up at https://theprbarinc.com/newsworthy/ Don't forget to hit subscribe wherever you watch and listen so you don't miss the first episode of Season 7!
8 Core Takeaways from Conversations with Journalistic Royalty
April 04, 2024 08:00 - 13 minutes - 9.41 MBThis week’s minisode is the final episode of Season 6 of the Pitchin’ and Sippin’ Podcast. On this wrap up episode, Lexie Smith reflects on this season of the podcast and all that she’s learned and taken away from her conversations with ‘Journalistic Royalty’. She reflects particularly on the different themes from her interviews with different journalists throughout the season. From freelance journalists to higher-ups at significant outlets, Lexie breaks down 8 core takeaways about the futur...
How to Save Journalism with HuffPost Editor-in-Chief Danielle Belton
March 28, 2024 08:00 - 41 minutes - 28.3 MBDanielle Belton is the current editor-in-chief of HuffPost where she led the Pulitzer Prize-winning newsroom to profitability in 2021, after her first year in leadership. In her three-year tenure, she has improved overall newsroom diversity and relaunched HuffPost's legacy Voices brands, including adding a new vertical, Indigenous Voices — one of the first mainstream, digital media offerings for Indigenous people. Prior to joining HuffPost, she was editor-in-chief of the leading Black digi...
Writing and Landing Features with Maria Streshinsky, Executive Editor of Features at WIRED
March 21, 2024 08:00 - 41 minutes - 28.6 MBMaria Streshinsky is the executive editor of features at WIRED. Before joining WIRED she was the editor-in-chief of Pacific Standard, a magazine she launched in 2012. In its first year Pacific Standard was nominated for a National Magazine Award for general excellence; in 2014 the publication won the National Magazine Award for public service for a story that Streshinsky edited. Streshinsky also served for many years as the managing editor of The Atlantic, where she won the Atlantic Media Co...
Wine Journalism & Niche Reporting with Freelance Writer Shana Clarke
March 15, 2024 08:00 - 31 minutes - 22 MBShana Clarke is a wine, sake, and travel writer and author. Her work has appeared in Decanter, Saveur, Fortune, NPR, Wine Enthusiast, Vinepair, Conde Nast Traveler, and Hemispheres. She was shortlisted for the Louis Roederer 2020 International Wine Writers’ Awards and ranked one of the “Top 20 U.S. Wine Writers That Wineries Can Work With” by Beverage Trade Network. She holds a Level 3-Advanced Certificate from Wine & Spirit Education Trust and is a Certified Sake Sommelier. In addition, she...
I Rebranded My Agency, Here's Why! Introducing GROWTH MODE PR & Communications Agency
March 07, 2024 09:00 - 15 minutes - 10.5 MBThis week’s episode holds a very special announcement for the next chapter with THEPRBAR Agency. And for Lexie. This minisode walks listeners through Lexie’s brand new rebrand for her agency, now GROWTH MODE PR & Communications agency. She talks about the inception of this rebrand, the process of how she did it, and what GROWTH MODE Agency is going to offer and more! Here’s What You’ll Learn: Why Lexie decided to rebrand THEPRBAR Agency to GROWTH MODE PR & Communications Agency What the n...
2024 State of AI in PR & A Simple Approach to Media Training with Linda Zebian of Muck Rack
February 29, 2024 09:00 - 36 minutes - 25 MBLinda Zebian is Senior Director of Communications & Community at Muck Rack, where she sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, social media, and employee communications, as well as partnerships and events. Linda joined Muck Rack from The New York Times, where she spent 10 years in various communications positions. Most recently she served as a freelance Communications Advisor, and before ...
Decoding RFPs & Winning Client Briefs with Agency Search Consultant Rachel Huff of Victoire & Co
February 22, 2024 09:00 - 38 minutes - 26.2 MBAs an agency search consultant, Rachel Huff, President and Founder of Victoire & Co, builds brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted marketing and communications agency connections, she guides companies toward their best agency fit. Prior to founding Victoire & Co, Rachel spent more than a decade at agencies, including on the accounting side, developing integrated communications ca...
Minisode: Mastering the Art of Crafting Timely Media Pitches
February 15, 2024 09:00 - 10 minutes - 7.12 MBThis week, Lexie Smith takes listeners through her process of mastering the art of crafting timely media pitches. This finely tuned methodology is built on Lexie’s foundation of 13+ years in the PR industry, leading to the founding of THEPRBAR inc. and her PR and Communications agency. Lexie walks the listener through ten elements that can make a story newsworthy and breaks down one area in particular: timeliness. She covers scenarios where businesses may have missed the timely window of opp...
How to Strategically Nail Your Instagram Growth & Paid Influencer Partnerships with Content Creator & NYC Lifestyle Expert Viveca Chow
February 08, 2024 09:00 - 33 minutes - 23.1 MBViveca Chow is a NYC Lifestyle Expert and the first Hong Kong born and raised Broadway musical performer, rewriting the international city’s history. Featured on NBC, CNN and Cheddar News, her storytelling skills seamlessly extend to her role as a Content Creator where she has effectively collaborated with and generated content for over 550 brands like Capital One and Samsung across various platforms. With a combined audience of 230k followers and over 100 million views and counting, she is ...
From Pen to Profit: The PR-Sales Connection with Travel Writer and Founder Jordi Lippe-McGraw
February 01, 2024 09:00 - 37 minutes - 26 MBJordi Lippe-McGraw is a seasoned freelance journalist with an eight-year tenure writing about travel, parenting, and wellness for esteemed outlets such as Condé Nast Traveler, Travel + Leisure, Vogue, Brides, The New York Times, Elle, and Forbes. She is also the creator and founder of PAK Rêve, a versatile travel bag line celebrated by Conde Nast Traveler for its innovative, modular design that keeps traveling parents organized and stylish. In this episode, Lexie and Jordi discuss the PR-sa...
Minisode: 7 Things My Team and I are Doing This Month to Reset our PR Strategy for Success in 2024
January 25, 2024 09:00 - 15 minutes - 10.4 MBThis first minisode of 2024 breaks down 7 things that host Lexie Smith and her team at THEPRBAR Agency are doing this month to reset their PR strategy for success in 2024. From collecting media kits to updating press kits to creating editorial calendars for clients, and more, hear how Lexie and THEPRBAR team are revamping their PR strategy to ensure a successful 2024. Here’s What You’ll Learn: What 2023 lessons THEPRBAR Agency team is reflecting on What types of businesses and entrepreneu...
The World of Indie and Freelance PR with Teresa Bigelow of Spiral5
January 18, 2024 09:00 - 33 minutes - 23.3 MBTeresa Bigelow is the founder of boutique agency and career platform Spiral5. Throughout her 12+ years of experience in public relations, Teresa has worked with a wide variety of brands, from global media companies to music tech to psychedelics, helping to tell their diverse stories in the media. Her clients have been featured in the world’s leading publications, including Fast Company, New York Times, NPR, Pitchfork, Forbes, TechCrunch, Wall Street Journal, New York Magazine, New Yorker, Co...
Pitching WorkLife and Sourcing Experts with Senior Reporter Cloey Callahan
January 11, 2024 09:00 - 34 minutes - 24 MBCloey Callahan is a Senior Reporter at Digiday Media's WorkLife, where she writes about evolving workplaces and workforces across different areas like technology, spaces, culture, DE&I, leadership, and talent. Before WorkLife, she was a General Assignment Reporter and Editor primarily covering local news across six counties in New York State's Hudson Valley region, where she was born and raised. In this episode, Cloey and Host Lexie Smith discuss how to pitch WorkLife specifically, and how...
SEO-Driven News Writing and Humanizing Pitching with Freelance Writer and Editor Rachel Chang
January 04, 2024 09:00 - 43 minutes - 29.7 MBRachel Chang, a seasoned journalist with more than two decades of editorial experience, has built a successful career in travel and pop culture reporting. Formerly a Senior Editor at Us Weekly, Editor-in-Chief at J-14, and Entertainment Editor at CosmoGIRL!, today Rachel is a freelance writer and editor. She regularly contributes to Condé Nast Traveler and Travel + Leisure, and has taken on editing projects for Tripadvisor and Time. Additionally, she has written for Lonely Planet, New York T...
SEO-Driven News Writing & Pitching with Freelance Writer and Editor Rachel Chang
January 04, 2024 09:00 - 43 minutes - 29.7 MBRachel Chang, a seasoned journalist with more than two decades of editorial experience, has built a successful career in travel and pop culture reporting. Formerly a Senior Editor at Us Weekly, Editor-in-Chief at J-14, and Entertainment Editor at CosmoGIRL!, today Rachel is a freelance writer and editor. She regularly contributes to Condé Nast Traveler and Travel + Leisure, and has taken on editing projects for Tripadvisor and Time. Additionally, she has written for Lonely Planet, New York T...
Minisode: Pitching Follow-Up Hacks & Strategies to Try with Press
December 28, 2023 09:00 - 8 minutes - 6.22 MBIn this first minisode of season 6, Lexie Smith drops tips, strategies and hacks to try when pitching follow-ups. From free tools, to what to include in the body of the email pitch, Lexie shares how she and her team conduct thoughtful and relevant follow-ups at THEPRBAR Agency. Here’s What You’ll Learn: How a recent Pitching SOS Training she conducted with a PR client inspired this episode The importance of sending follow-ups when pitching press Free tools you can use to help in the fol...
Landing TV Product Placements and Collaborations with PR Pro & Entrepreneur Elaine Mensah of Showroom Etc
December 21, 2023 09:00 - 43 minutes - 30.2 MBElaine Ayensu Mensah is a fashion and luxury founder and strategic brand advisor. She has worked with brands across industries such as Netflix, HBO, Starz, British Fashion Council, London College of Fashion, Deloitte, and US Small Business Administration, to name a few). Her company, Showroom Etc. Provides a bridge between African designers, brands, and artists and the North American mass market through entertainment, media, retail, hospitality, and arts. Showroom Etc. Clients have been seen...
How to Use AI to Enhance Your Media Strategy with Michelle Songy of Press Hook
December 14, 2023 09:00 - 31 minutes - 21.4 MBMichelle Songy is a serial tech entrepreneur and founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists, and journalists. Recognized as a changemaker in the PR industry, Michelle recently earned her spot on PRWeek’s Dashboard 25, a list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from...
Qwoted Masterclass: The Free PR Tool Connecting Reporters, Publicists and Experts
December 07, 2023 09:00 - 36 minutes - 25.2 MBThis episode is extra special, featuring a guest trifecta from the Qwoted team, the network and platform that fosters relationships between the media, experts, and PR talent. In this episode, Lexie Smith speaks with Vannyda Thach (Media Support Manager), Maddy Kislovsky (Head of Sales), and Shelby Bridges (Success Manager). Each guest breaks down their respective role with Qwoted, sharing insights into the platform’s uniqueness and how listeners can best utilize the platform to foster high-q...
Adapting to Change: Journalist Kells McPhillips on Freelance Writing in Today's Media Landscape
November 30, 2023 09:00 - 35 minutes - 24.6 MBKells McPhillips is a health and wellness writer whose journalism has appeared in The New York Times, Well+Good, Fortune, Runner’s World, Outside, Yoga Journal, and others. Kells also holds an MFA in Creative Writing from The New School in New York City. In 2022, her short fiction was shortlisted for The Masters Review Summer Short Story Award for New Writers, and she is the 2023 recipient of theOffice fellowship in Santa Monica. She’s hard at work on a novel in the early mornings. In this ...
Sips of Wisdom: The 6 Keys to My Success in PR
August 17, 2023 08:00 - 19 minutes - 13.8 MBIn the season 5 finale minisode of the Pitchin’ and Sippin’ Podcast, Lexie Smith shares how she ‘made it’ in PR and key tips on landing press. She discusses the six things that led to her success in public relations and shares valuable lessons learned along the way. Here’s What You’ll Learn: Lexie’s background in PR and her path to success The different types of PR roles she’s had throughout her career Six things that helped her succeed in her career and business Lexie’s thoughts on hu...
How to Land a TV Segment with Writer, Editor & On-Air Host Nicole Pearl
August 10, 2023 08:00 - 32 minutes - 22.6 MBNicole Pearl is a former national magazine editor turned On Air Beauty, Fashion, and Lifestyle Expert known as The Beauty Girl. She’s written for countless magazines, such as Marie Claire, Allure, Health, In Style, Byrdie.com, and Parents, to name a few. She regularly appears on local and national TV shows sharing the latest trends, tips, and products to try. Her mantra is "Beauty Shouldn't Be a Bitch"... and neither should getting on TV. Tapping into her 25+ years of industry experience, s...
Pitchcraft and Pitching Content Marketing Writers with Journalist and Founder Kelsey Ogletree
August 03, 2023 08:00 - 29 minutes - 20.1 MBKelsey Ogletree is an independent journalist covering travel, food, design, and golf. Her work has been featured in various print and digital outlets, including Midwest Living, Conde Nast Traveler, The Wall Street Journal, and Food & Wine. Alongside her husband, Derrick, she's also the co-founder of Pitchcraft, a journalist-led membership platform helping PR professionals build relationships with freelance writers and editors in the national consumer lifestyle space. In this episode, Kelsey...
Minisode: Muck Rack 2023 State of PR Recap
July 27, 2023 08:00 - 20 minutes - 14.4 MBThis week’s minisode recaps Muck Rack’s State of PR 2023 report. Your host, Lexie Smith, offers her most notable findings from the report, including the challenges PR professionals encounter and breaks down numerous challenges the PR industry faces. She also highlights key findings related to diversity in the workplace and the workload of PR pros based on the survey conducted by Muck Rack to gauge the state of PR in 2023. Here’s What You’ll Learn: The most notable stats from Muck Rack’s ...
How to Find & Vet Quality Podcasts to Pitch with Podcast Producer & Journalist Christine O’Donnell
July 20, 2023 08:00 - 36 minutes - 25.4 MBChristine O’Donnell is an Emmy-Nominated TV Journalist, Podcast Producer, professor, and the founder of Bright Sighted, a purpose-driven podcast consulting and production house. As seen in media outlets such as NBC, ABC, FOX, and CNN, Christine was also the very first guest on the Pitchin' and Sippin' Podcast. In this episode, Christine and Lexie explore the process of finding and vetting quality podcasts to pitch that align with your business. Christine shares her insights on the evolution...
How to Use Human Design to Craft a PR Strategy with PR Pro Amanda Foley
July 13, 2023 08:00 - 34 minutes - 23.9 MBAmanda Joy Foley is a PR strategist and consultant with 20+ years of experience. The Founder of Curate Your Soul, she sees what makes people magnetic and guides clients to unlock their personal messaging and PR strategy using Human Design & The Gene Keys. In this episode, Amanda explains human design and how publicists and entrepreneurs can utilize it to craft a successful and intuitive PR strategy. Reading Lexie's human design chart, Amanda explains how the results can be leveraged to hel...
The 100th Episode! Exactly How to Pitch and Land a Spot on the Pitchin’ and Sippin’ Podcast
July 06, 2023 08:00 - 16 minutes - 11.2 MBThis week’s minisode is an extra special episode, marking the 100th episode of the Pitchin’ and Sippin’ Podcast! Lexie Smith takes a moment to reflect on the podcast's impact on her life, clients, and business and then shares with listeners exactly how to effectively pitch and secure a guest spot on Pitchin’ and Sippin’. Here’s What You’ll Learn: How the podcast has impacted Lexie’s business Lessons Lexe’s learned from having a podcast Successful pitch examples that landed guests a spo...
E-commerce Journalism & Pitching The Hollywood Reporter with Editor Danielle Directo-Meston
June 29, 2023 08:00 - 40 minutes - 27.6 MBDanielle Directo-Meston is The Hollywood Reporter's first E-commerce Editor and the founder and publisher of UncoverLA.com. Over the past 18 years, she has covered local communities, fashion, and lifestyle for the LAist, Patch, Racked, Curbed, C, and other LA-based print and online publications. Her bylines also appear in Rolling Stone, MyDomaine, Where LA, and Pacific San Diego. In this episode, Danielle discusses her freelance journey and shares tips for aspiring freelancers. Highlightin...
How to Pitch The Hollywood Reporter & E-commerce Journalism with Editor Danielle Directo-Meston
June 29, 2023 08:00 - 40 minutes - 27.6 MBDanielle Directo-Meston is The Hollywood Reporter's first E-commerce Editor and the founder and publisher of UncoverLA.com. Over the past 18 years, she has covered local communities, fashion, and lifestyle for the LAist, Patch, Racked, Curbed, C, and other LA-based print and online publications. Her bylines also appear in Rolling Stone, MyDomaine, Where LA, and Pacific San Diego. In this episode, Danielle discusses her freelance journey and shares tips for aspiring freelancers. Highlightin...
Minisode: How to Nail Your Subject Line
June 22, 2023 07:00 - 10 minutes - 7.25 MBIn this week’s minisode, host Lexie Smith breaks down how to nail the perfect subject line for your pitch. She emphasizes that even the most amazing pitches may go unread if the subject line fails to capture the journalist’s attention. Lexie shares expert tips on creating attention-grabbing pitch subject lines and provides effective examples. Here’s What You’ll Learn: Tips on how to monitor open rates Insight into why subject lines may not be effective Examples of pitching strategies her...
Pitching Paid Sponsors & Curating Branded Events with Publisher & Host Vanessa Gordon
June 15, 2023 08:00 - 29 minutes - 20.4 MBVanessa Gordon is the CEO and Publisher of East End Taste and the Founder of the Hamptons Interactive Brunch event series. As a freelance journalist, she has contributed to publications such as Pregnancy & Newborn, Parents Magazine, Thrillist, Psychology Today, and many more. She has been featured as a travel and parenting expert in Reader's Digest, MSN, Condé Nast Traveler, CNN Underscored, Yahoo, and most recently on BBC London Radio. She received her Master of Arts Degree in Education fro...
How to Sell PR and Leverage PR when Selling with PR Pro Candice D’Angelo of The Agency East
June 08, 2023 08:00 - 31 minutes - 21.5 MBCandice D'Angelo is the founder of The Agency East, a PR Agency dedicated to amplifying the voices of female business owners on a mission to evolve the status quo, and The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom training. A corporate dropout with 12+ years of sales experience, Candice first discovered her passion for helping others amplify their visibility and grow their business in undergrad while pu...
Minisode: How to Customize Your Pitch Angles for Journalists
June 01, 2023 08:00 - 11 minutes - 7.69 MBIn this week’s minisode, your host Lexie Smith, takes listeners behind the scenes and shares how her team at THEPRBAR Agency approaches customizing and creating pitch angles for journalists. This episode offers valuable insights for PR professionals, founders, and entrepreneurs looking to uplevel their businesses and career by landing earned placements in the media. Here’s What You’ll Learn: Lexie emphasizes that bulk pitching doesn't work anymore and that it's crucial to create custom pi...
Effectively Representing Marginalized & Underrepresented Groups in PR with Caitlin Copple of Full Swing PR
May 25, 2023 08:00 - 30 minutes - 21 MBCaitlin Copple (she/they) is the Founding Partner & Head of PR at Full Swing Public Relations and a strategic communications expert who helps women leaders be seen and sought after so they can reclaim their power and rewrite the human story. With more than a decade of experience, her media placements have included Fast Company, Forbes, TIME, and The New York Times, among others. In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana, City Council. She holds an M....
Minisode - 2023 Global Comms Report Recap by Cision and PRWeek
May 18, 2023 08:00 - 15 minutes - 10.8 MBIn this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward. Here’s what you’ll learn: Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision Who has the power to persuade in the...
The Gen Z Perspective on Media & PR with Amber Sabri of Azhar PR
May 11, 2023 08:00 - 33 minutes - 22.9 MBAmber Sabri is a Creative Consultant, and Founder & CEO of Azhar PR, a New York-based PR & Digital Marketing agency that amplifies female founders + minority-owned brands in the online space. Throughout all of her career endeavors, in industries that have been dominated by the majority, Amber’s mission is to help empower the minority + even the playing field. In this episode, Amber talks about Gen Z’s perspective on the ever-changing landscape of media and PR. She shares what led to her ...
Launching a PR Agency with PR Pro Catharine Montgomery of the Better Together Agency
May 04, 2023 08:00 - 33 minutes - 23.3 MBCatharine Montgomery founded Better Together - a VC-backed full-service, Black woman-founded, and purpose-driven public relations agency - in 2022 following a successful global agency and in-house PR career. Holding a Bachelor of Science in PR and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business, Catharine is passionate about using her expertise to support social justice efforts and bring about meaningful change. In today’s episode, Cath...
Minisode: What to Do With Pitches That Don't Land
April 27, 2023 08:00 - 7 minutes - 5.2 MBHost Lexie Smith shares four things you can do with your pitches that don't land in this minisode. From new systems to repurposing strategies and beyond, Smith believes you shouldn’t have to let your hard work go to waste when pitching. Here’s What You’ll Learn: Lexie Smith shares what to do with pitches that don't land. She offers four suggestions to ensure that the hard work put into PR pitches doesn't go to waste She emphasizes the importance of saving pitches and offers different wa...
Beauty Bylines & Mastheads with Writer & Editor Melanie Rud
April 20, 2023 08:00 - 34 minutes - 23.9 MBIn this week’s episode, we’re Pitchin’ and Sippin’ with writer and editor Melanie Rud on all things beauty, bylines, and mastheads. Prior to becoming a full-time freelance writer, Melanie held beauty editorial positions at magazines such as Shape, Good Housekeeping, and Health. Today she contributes to outlets such as Byrdie, People.com, RealSelf, RealSimple.com, Brides.com, Women's Health, Midwest Living. Tune in to learn all about how to pitch for beauty, the reality of newsroom masthea...
How to Pitch as An Expert with Freelance Journalist Maggie Gillette
April 13, 2023 08:00 - 32 minutes - 22.2 MBMaggie Gillette is a multi-talented multi-passionate entrepreneur, moderator, expert, and freelance writer covering the fashion, lifestyle, and home beats for both print and digital media. She’s written for outlets such as Better Homes & Gardens, Influenced Magazine, Byrdie, Insider, and much more. In today’s episode, Maggie talks about all things freelance journalism, the start of her career in the fashion industry, and how she got to where she is now as a writer. She shares how she write...
ChatGPT, Media Layoffs & The State of the Industry with Freelance Journalist Alice Dubin
March 14, 2023 08:00 - 36 minutes - 25.1 MBAlesandra (Alice) Dubin is a Los Angeles-based travel and lifestyle writer. Her bylines appear in outlets such as Insider, Travel + Leisure, Esquire, Glamour, Good Housekeeping, AFAR, Prevention, Woman’s Day, Shondaland, Southern Living, Fast Company, and countless others. She has a bachelor’s degree from UC Berkeley and a master’s in journalism from New York University. In this special sneak peek episode of Season 5, Alice and host Lexie Smith talk about the current state of the media indu...
Season 4 Finale - A Year in Review: 10 Things I Learned This Year
January 12, 2023 09:00 - 18 minutes - 12.7 MBIn this episode, I get personal in reflecting on 10 things I learned in 2022. From business and industry trends to personal life lessons, I break down the most important things I will be taking with me as I head into 2023. Hear how my business grew, life grew, and everything in between. Here’s what you’ll learn: 10 things that Lexie learned this last year The importance of sleep, health, and remembering how social media doesn’t always show the full picture Important PR and business tip...
PR & Marketing: The Perfect Combination to Build a Brand with Lexie Smith - Limitless Podcast Feed Drop
January 05, 2023 09:00 - 47 minutes - 32.9 MBWe are doing a feed drop this week with Lexie’s interview with Jamie Ratermann on the Limitless Podcast. This episode focuses on PR & Marketing. While there are many similarities, there are also crucial differences that tie up PR and marketing to create an almost perfect communication strategy. Jamie Ratermann chats with PR coach Lexie Smith, about cancel culture, communication crises, and how PR can be a long-term strategy that focuses on the credibility of your brand while also creating vi...
Pitchin' and Sippin' with #1 Ranked Food Journalist of 2022 Aly Walansky
December 29, 2022 09:00 - 34 minutes - 23.5 MBAly Walansky is an award-winning travel and food journalist with over 20 years of experience in the field writing for outlets such as Food & Wine, Food Network, Forbes, TODAY Show, Southern Living, AllRecipes, The Kitchn, and many more. Muck Rack rated her the #1 Food Journalist of 2022, and her Substack, which she sends out six days a week to thousands of subscribers, was recently rated a Substack Bestseller. In today’s show, we dive into the worlds of Food, Travel & Lifestyle Journalism....
Increasing E-commerce Sales & Social Commerce Strategies with Liz Kressel
December 22, 2022 09:00 - 34 minutes - 23.6 MBLiz Kressel currently is the CEO of Lizard Strategy where she works with retailers and consumer brands both large and small — such as Keurig, Eagle Creek, and Crunch Fitness - to craft, launch and grow digital sales into sustainable revenue streams. Liz started her early days in e-commerce working on lifestyle-based subscription models for the big media giants and previously launched and ran a million-dollar shopping partnership with A+E Television Networks to sell products from their shows ...
Why I Launched a PR Agency & When it’s the Right Time to Outsource
December 15, 2022 09:00 - 15 minutes - 10.8 MBIn today’s episode, Lex gets personal talking about why she decided to expand THEPRBAR brand and launch a new boutique PR agency with a twist – THEPRBAR Agency. She breaks down the when and the why and shares insights on when it’s the right time to outsource PR and onboard an agency (and when it’s not). Here’s what you’ll learn: Why THEPRBAR is expanding and launching a PR agency What THEPRBAR brand at large looks like and offers today How Lexie came to this place in her own business a...
How to Craft Timely PR Strategies with PR Pro Samantha Bryant
December 08, 2022 09:00 - 30 minutes - 21.3 MBSamantha Bryant has nearly two decades of experience sharing the stories of businesses with media both locally and nationally. Her clients have ranged from retail giants, educational leaders, start-ups, renowned chefs, fashion designers, authors, boutique hotels, and non-profits. Samantha’s illustrious background allows her to truly know today’s media markets inside and out. She has been on both ends of the spectrum serving as a reporter at an award-winning publication in Iowa City and divin...
Email Marketing & Copywriting That Sells with Allison Carpio of The Conversion Kitchen
December 01, 2022 09:00 - 32 minutes - 22.1 MBAllison Carpio is an author, podcast host of Hella Delicious Emails, and copywriting chef at The Conversion Kitchen. Her clients have used email to sell out their service packages, book more sales calls, and generate more warm leads. She ran quiz funnels with 8-figure businesses in the health and wellness space, converted influencer’s 1M followers into buyers, generated leads for B2B startups, and coached service-based businesses with digital offers on cooking up a palatable copy. In today’...
State of Podcasting by Muck Rack Recap - Minisode
November 23, 2022 09:00 - 13 minutes - 9.22 MBIn this episode, your host, Lexie Smith breaks down Muck Rack’s 2022 State of Podcasting Report and gives notable stats on what the world of podcasting looks like today. She breaks down things from rankings to episode content and revenue with podcasts today. Here’s what you’ll learn: Specifics on listeners in podcasts today Numbers of listeners per podcast How current events are the top inspiration for new content ideas Stats on most popular podcast platforms Ways in which podcas...