In this episode of Pit Stops to Podium, we're excited to introduce Ian Altman, Founder at Same Side Selling Academy, a distinguished keynote speaker and author specializing in integrity-based business growth. Ian is renowned as a sales and marketing modernization consultant for B2B business leaders, boasting an illustrious career as a professional speaker, podcast host, and contributor to prestigious platforms such as Forbes and Inc.




Today's episode revolves around overcoming sales traps and embracing value. Ian will delve into the differentiators between top-performing teams and the average, shedding light on the common adversarial traps that sellers encounter. Furthermore, he'll discuss the vital shift from a focus on price to emphasizing value, providing valuable insights for our audience.




Chapters:

00:00 - Intro

00:54 - Ian's Journey with Same Side Selling Academy

03:24 - Same-Side Selling Approach Explained

04:32 - Who’s Ian Outside Work

07:29 - Embracing Value Shift in Sales Traps

11:37 - Adversarial Traps in Pricing for Sellers and Buyers

16:55 - Closing the Gap in Seller-Buyer Conversations

20:21 - Characteristics of High-Performing Teams

27:12 - Engage with Ian

//ENGAGE WITH IAN


Same Side Selling Website


Ian’s LinkedIn




//MENTIONS


Jack Quarles


Keenan




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