Talking about practicing evangelism to increase sales and growth, we have Jen Allen on today’s episode of the Pit Stops To Podium Podcast. Jen is the Community Growth Specialist at Lavender, the number #1 AI email assistant. Prior to that, she spent 14 years selling at CEB and Gartner.


Her passion is to help teams stop losing deals to status quo, price, no-decision, or commoditization.




Chapters:

00:00 - Intro
00:52 - Who Is Challenger?
01:43 - 3 Fun Facts About Jen
03:30 - Evangelism Definition
05:33 - How Customers Buy Today
07:16 - Tips And Tricks For Creating Evangelism In The Market
09:35 - Jen’s Role Transition
11:24 - Proactive Ways To Create Value With Evangelism
14:13 - Way To Measure Brand Value
15:29 - Who’s Doing Evangelism The Right Way
16:38 - Engage With Jen

//ENGAGE WITH JEN

Jen’s LinkedIn

Challenger Website




//MENTIONS

“Winning the Challenger Sale” Podcast

Chili Piper

Vidyard

Todd Clouser

Ethan Beaute

Will Aitken




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