Shannon McGuirk - Tactics for Landing Big Links on Low Budgets
Pint-Sized Marketing Podcast
English - January 27, 2019 00:00 - 18 minutes - 8.6 MBCareers Business Technology marketing digital marketing seo pcc content marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Gavin Duff - Know Your Audience: Spend Less, Earn More, Be Smarter
Next Episode: Clark Boyd - The Death of 'SEO Content'
In her talk, Shannon explains why you don't need a 5 figure digital PR or SEO budget to secure high-quality links and coverage. She will take you through some vital tactics from creating evergreen content, utilising key spokespeople and free datasets, all of which she's used in the past, present and will most likely continue to use in the future to help you score big links for your brand.