Gavin Duff - Know Your Audience: Spend Less, Earn More, Be Smarter

Pint-Sized Marketing Podcast

English - September 03, 2018 23:00 - 17 minutes - 8.17 MB
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Previous Episode: James Brockbank - The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campaign Concepts

Next Episode: Shannon McGuirk - Tactics for Landing Big Links on Low Budgets

Don’t make assumptions. Don’t waste money on the wrong audiences. Ask publishers the right questions. Get to know YOUR OWN audiences. Find them. Segment them. Target them. Learn from them. It’s the only way that they’ll listen to you - because then you’re speaking TO them, and not just hoping that they’ll hear you.