Ep. 5: Creating And Rocking A Niche Brand With Anthony Bencomo

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English - July 05, 2017 08:00 - 40 minutes - 55.3 MB - ★★★★★ - 57 ratings
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Previous Episode: Minisode #4: 9 Tips For Rocking It At A Conference

Next Episode: 5: Creating And Rocking A Niche Brand With Anthony Bencomo

This week’s podcast guest is a personal friend and fellow UCF alumni (#GoKnights). We met years ago through my now defunct clothing line, Antisparkle Apparel. Anthony "Biggie" Bencomo is a sandwich connoisseur who turned his passion into a sandwich inspired clothing brand called Deli Fresh Threads. Such a cool idea, right?

Deli Fresh Threads has been serving up the #kingofmeals (sandwiches) for over 4 years now. Anthony knows a thing or two about being in a small niche. One of my favorite things about Deli Fresh Threads is how well branded everything is from his custom site, order packaging and his monthly sandwich eat-ups that help him rock his customer experience.

In this episode, we discuss how Anthony came up with the idea to start a sandwich-themed clothing line, why he runs his brand solely as a side hustle, tips for working with graphic designers and how he makes this niche brand work.

For more information and show notes visit- keepchasingthestars.com/5