Episode #30 - Bartholomew on Adcreep and the Case Against Modern Marketing

In this episode I am joined by Mark Bartholomew. Mark is a Professor at the University of Buffalo School of Law. He writes and teaches in the areas of intellectual property and law and technology, with an emphasis on copyright, trademarks, advertising regulation, and online privacy. His book Adcreep: The Case Against Modern Marketing was recently published by Stanford University Press. We talk about the main ideas and arguments from this book.

You can download the episode here or listen below. You can also subscribe on iTunes and Stitcher (RSS is here).


Show Notes0:00 - Introduction0:55 - The crisis of attention2:05 - Two types of Adcreep3:33 - The history of advertising and its regulation9:26 - Does the history tell a clear story?12:16 - Differences between Europe and the US13:48 - How public and private spaces have been colonised by marketing16:58 - The internet as an advertising medium19:30 - Why have we tolerated Adcreep?25:32 - The corrupting effect of Adcreep on politics32:10 - Does advertising shape our identity?36:39 - Is advertising's effect on identity worse than that other external forces?40:31 - The modern technology of advertising45:44 - A digital panopticon that hides in plain sight48:22 - Neuromarketing: hype or reality?55:26 - Are we now selling ourselves all the time?1:04:52 - What can we do to redress adcreep? 
Relevant LinksMark's homepageAdcreep: the Case Against Modern Marketing'Is there any way to stop adcreep?' by Mark'Branding Politics: Emotion, authenticity, and the marketing culture of American political communication' by Michael Serazio'The Presentation of the Self in Everyday Life' by Irving Goffman
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