What Is A Generation, Anyway?

Phenomena

English - November 06, 2019 01:39 - 21 minutes - 19.6 MB - ★★★★★ - 12 ratings
Management Business Society & Culture Philosophy anthropology business strategy humanities sociology innovation ethnography sensemaking social science Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Next Episode: The Truth is Out There

In the first episode of Phenomena, the team at ReD Associates asks: What is a generation, anyway? And how do companies successfully study and understand cultural signifiers in order to capture the spirit of a generation? Eliot Salandy Brown and Sandra Cariglio discuss what Greta Thunberg's followers teach us about Gen Z, why the Ford Mustang has staying power through generations, and how we go about interpreting differences in generational identity across cultures.
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