Phenomena
18 episodes - English - Latest episode: 5 months ago - ★★★★★ - 12 ratingsHow are the algorithms in our lives holding us back? What are the most pressing problems of urban residents businesses can help resolve? What can other sectors learn from how the luxury industry is getting sustainability right? These are some of the questions we unpack in season two of the Phenomena podcast by ReD Associates, which explores how a deep understanding of human behaviour can help shape better business strategy. During each episode, ReD partner Eliot Salandy Brown interviews colleagues and industry experts on the biggest human and cultural topics of our time, to reveal how they are often misunderstood and how the social sciences can help businesses get them right.
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Episodes
Do bodies still matter in the age of AI?
December 14, 2023 14:00 - 39 minutes - 36.2 MBIn a special edition of the ReD podcast, we’re bringing you the best bits of a conversation that took place last week in our offices in NYC, where Ian Dull sat down with neuroscientist and entrepreneur Vivienne Ming and VP of Research Science at Meta’s Reality Labs, Richard Newcombe, to discuss the role of bodies in the age of AI In front of a packed room on a cold New York evening, they discussed how computers “see” and interpret the world compared to how we as humans do, when and how to in...
Are we listening to the gut? LIVE
November 23, 2023 13:05 - 32 minutes - 29.4 MBIn this special edition of the podcast, we are live from Copenhagen, Denmark where we hosted a discussion with Oluf Borbye Pedersen, a world expert on the gut microbiome, and Theis Brydegaard, head chef at the Alchemist. Are We Listening to the Gut? was the topic of conversation, and as part of our ongoing content series all about our changing relationship to flesh, offers us a novel lens through which to consider our bodies, our selves and the world around us. Hosted by ReD’s Filip Lau and...
Are we afraid of the body? LIVE
November 22, 2023 12:00 - 25 minutes - 23.7 MBThis is a special edition of the ReD podcast live from Paris, France, where we hosted a discussion with British photographer Maisie Cousins, and Pernod Ricard’s head of foresight, Daphnée Hor, at the beautiful Lafayette Anticipations, a gallery space in the heart of Paris. Are We Afraid Of The Body? was the topic of conversation, a question that sits right at the heart of our ongoing content series all about our changing relationship to flesh. Hosted by ReD’s Sandra Cariglio, they discuss ...
Flesh
November 01, 2023 10:00 - 51 minutes - 47.1 MBSince the sexual revolution of the 1970s, the Western world has been obsessed with representations of sex. And within this historical explosion of sexual imagery, many companies capitalised on the powerful narrative that consumption could deliver sex appeal and in turn, increase one's chances for finding a partner. More recently, however, we're seeing a shift where sex appeal is becoming increasingly dissociated from the idea of romantic love and folded into a wider and more varied set of pe...
Money
August 30, 2023 10:00 - 33 minutes - 30.3 MBMoney is one of the great stressors of our age, and learning to manage our finances one of our most important life needs. So why do the financial products we are offered still feel so out of sync with how we really experience money? In this episode, host Eliot Salandy Brown sits down with Martin Gronemann, a partner at ReD Associates leading our work in finance, and John Dalton, Vice President of Research at the Fidelity Center for Applied Technology, to unpick how the latest social science ...
Metaverse
August 02, 2023 09:30 - 51 minutes - 47.1 MBWhile there are still many questions about what the metaverse of the future will look and feel like, nearly everyone is in agreement that it’s a big deal. And while the metaverse has been well covered from a technological angle, what is often missing from the debate are questions about the human and social implications of its evolution. In this episode, Eliot is joined by ReD partner Iago Noguer Storgaard and Jacob Wachmann, a former ReD employee and now strategy director for games and metav...
Strategy
May 31, 2023 11:00 - 34 minutes - 31.3 MBCompanies use the word “strategy” more than ever, while strategy consultants with MBAs march the halls of companies penning sensible “strategic plans” that boards enthusiastically approve. Yet companies with a unique perspective on why customers spend with them and how they will win in their chosen space are in the minority. In this special edition of the podcast we speak about strategy with Roger Martin, one of the most influential minds in business and a trusted strategy advisor to glo...
Brands
April 26, 2023 12:00 - 40 minutes - 37.4 MBPeople use brands to shape social identities. We see this time and again in our work, as we help brands figure out how to deliver more value to their consumers. But what role fundamentally do brands play in people’s lives, and why do some resonate better than others? In this episode, host Eliot Salandy Brown is joined by ReD partner Filip Lau, to share ReD’s latest thinking on brands, the shifting perceptions around them and the different expectations consumers have of brands across categorie...
Mental Health
February 22, 2023 11:30 - 46 minutes - 42.5 MBDiscussions around mental health are everywhere. But as different industries ask themselves how to get mental health right, our research points towards the need for a shift in how we understand its causes and, by extension, deliver solutions. In this episode, host Eliot is joined by ReD partner Anne Mette Wørose Lottrup and Emily Mendenhall, medical anthropologist and professor at Georgetown University, to discuss moving beyond a biological and individual understanding of mental health. How d...
Belonging
January 25, 2023 11:30 - 37 minutes - 34.1 MBBelonging is in crisis. While it is seemingly easier than ever to build connections with people - either online or IRL - we are lonelier and more fragmented than ever. When we talk about the mental health crisis, political polarisation, or how to build a meaningful workplace culture, what we're really talking about is belonging. In this episode, Eliot is joined by ReD partners Maria Cury and Mikkel Krenchel to unpack why our sense of belonging is in decline, how the sources from which we deri...
Sustainability
December 20, 2022 12:00 - 32 minutes - 29.9 MBThe luxury industry excels at selling desire. But in recent years, it has also successfully weaved sustainability into its appeal to consumers, altering people's assumptions about what can be considered valuable, authentic or desirable. In this episode, Eliot speaks to fellow ReD partner Charlotte Vangsgaard and Dr. Stéphane Girod, a professor at the Swiss-based International Institute for Management Development, about what other sectors can learn from the luxury industry on making sustainabi...
Algorithms
November 30, 2022 12:30 - 30 minutes - 28 MBFrom fashion brands to Silicon Valley giants, virtually every company is trying to make algorithms work for their business. But many algorithms are built on questionable assumptions about the way people think and live. To unpack this further, Eliot speaks to Maria Cury and Brendan Muha, partners at ReD, along with Eleonora Maria Mazzoli, a researcher in the Department of Media and Communications at the LSE. When do algorithms get us right and when do they get us wrong? How is our relationship...
Cities
October 25, 2022 11:30 - 26 minutes - 24.3 MBPost-lockdown, there is renewed enthusiasm and excitement around cities. Urban development and innovation, however, often feel chaotic and atomised and miss the mark on how people actually experience the city. Eliot and his guests Ian Dull, a partner at ReD, and Jeff Risom, chief innovation officer at Gehl Architects, discuss the high stakes for businesses to get the future of the city right. What are some common errors companies make as they try to innovate for the city? How can a more syste...
Season 2 Trailer
October 20, 2022 22:00 - 1 minute - 1.69 MBHow are the algorithms in our lives holding us back? What are the new priorities of urban residents that businesses can help resolve? What can other sectors learn from how the luxury industry is getting sustainability right? These are some of the questions we unpack in season two of the Phenomena podcast by ReD Associates, which explores how a deep understanding of human behaviour can shape better business strategy. During each episode, ReD partner Eliot Salandy Brown interviews colleagues an...
On Collaboration
April 01, 2020 18:22 - 22 minutes - 20.8 MBThe COVID-19 pandemic has unleashed a tidal wave of interest around best practices in remote collaboration. But the problems emerging from the crisis are testing team problem-solving on a whole new plane. The problems will require highly complex interdisciplinary collaboration. Scientists and technologists across fields are collaborating on urgently needed innovations in diagnostics and therapy. AI experts are gathering with biologists, demographers and policymakers to harness insights on pa...
The Truth is Out There
January 11, 2020 02:34 - 24 minutes - 22.7 MBHow can we know we’re getting at the truth, when we inevitably come at the world with various biases? Eliot Salandy Brown and David Zax explore the phenomenon of “selection bias” by visiting with two people who hold very different views of the world: a conspiracy theory debunker, and a 9/11 conspiracy theorist. Can ReD help the debunker better understand the people whose minds he’s trying to change?
Generations
November 06, 2019 01:39 - 21 minutes - 19.6 MBIn the first episode of Phenomena, the team at ReD Associates asks: What is a generation, anyway? And how do companies successfully study and understand cultural signifiers in order to capture the spirit of a generation? Eliot Salandy Brown and Sandra Cariglio discuss what Greta Thunberg's followers teach us about Gen Z, why the Ford Mustang has staying power through generations, and how we go about interpreting differences in generational identity across cultures. www.ReDAssociates.com
What Is A Generation, Anyway?
November 06, 2019 01:39 - 21 minutes - 19.6 MBIn the first episode of Phenomena, the team at ReD Associates asks: What is a generation, anyway? And how do companies successfully study and understand cultural signifiers in order to capture the spirit of a generation? Eliot Salandy Brown and Sandra Cariglio discuss what Greta Thunberg's followers teach us about Gen Z, why the Ford Mustang has staying power through generations, and how we go about interpreting differences in generational identity across cultures. www.ReDAssociates.com