Addressing the UK's Post-Pandemic Sleep Crisis, with Perrigo VP Neil Lister

Nearly three quarters of the UK adults suffer from sleep problems, yet the majority of them do not seek help. In this episode, HBW Insight's Senio Editor, Europe, David Ridley, speaks to Perrigo VP and PAGB president Neil Lister about what consumer healthcare companies can do to help sleep-deprived British consumers. We talk about UK sleep brand Nytol-owner Perrigo's new report, State of the Market Report on Sleep, and how adjacencies in the OTC sleep category offer opportunities for self-care product innovation.