The Subtle Messaging Shift That Helps You Stand Out from the Crowd

Contact me for Clarity Coaching Sessions or with feedback on Instagram by sending me a DM @JamieMSwanson

Book: This is Marketing by Seth Godin (affiliate link)

Episode Transcript:

there's one thing in business that almost everybody agrees on. If you want to have a successful business, you have to understand your ideal client and what keeps them up at night.
[00:00:10] Who are these people? What do they need right now when we know who they are and can help them overcome this immediate need with the stuff we sell and they believe our stuff will work for them. Then they buy it. It's basic marketing. Right. But how do you stand out from all the other people who are selling something similar to the same ideal client as you?
[00:00:33] How can you make your messaging shine bright in a sea of noise so that people choose you instead of your competitors. There's a simple little shift you can make that changes everything. And I'm going to share it with you in this episode.
[00:00:49] most people focus on who their ideal client is right now in the present moment. Every marketing course you'll ever take will make you walk through some version of defining who your ideal client is right now, what their problem is. Where are they look for a solution and their demographic info, all sorts of things.
[00:01:38] They get super detailed. I've even taught this myself. It's not wrong. Exactly. It's just not complete focused solely on the present moment who the ideal client is right now, the problem that they want to have solved right now. And most people failed focus on who their ideal client wants to be become when you shift them, Jordy of your focus on figuring out who they want to be, that bright future identity that they'll have once their problem is gone and they've been transformed.
[00:02:13]Everything changes. In fact, Seth Godin said in his book, this is marketing, which you should read. If you hadn't. It's fantastic. He says people like us do things like this. Basically what he means is that we make decisions based on our identity, not just based. On our problems. It's a subtle shift in focus, but it's incredibly powerful when we start focusing on the future identity that people want to have, our messaging becomes much stronger.
[00:02:49] It stands out from everyone else. Who's just talking about problems and solutions and the right here, fear and the right now. And. This is why it's so powerful. It's because it's focused on real transformation. It's real power is in helping people become who they want to be and appealing to their identity, not just to the problem or not just to some little whim or thing that they want.
[00:03:16] This little subtle shift is, Oh, you stand out from the crowd. In fact, this is the basis for the entire bright future method that I've created, which helps create a bright future for both your client, through the transformation that your product gives them and a brighter future for them world, as they help you spread the word and your business impacts more and more.
[00:03:44] People it's how I have built everything I've done over the last 10 years. So let me give you an example to help make this a little bit more concrete, because I know it's a little bit heady .
[00:03:56] I usually see this with a bunch of newer entrepreneurs who are trying to do all the things at the same time. You know, they they've gotten some success, they've got something they've sold. They're just not growing the way that they want to. Um, but they're trying all this stuff. They figure, you know, I've literally heard the term, they're throwing something against the wall and hoping that something sticks, right?
[00:04:19] So they start an email list. They do all the different social media accounts on all the big platforms. Maybe they start a blog and a podcast and, you know, maybe they make an opt in, or maybe they have several different opt ins to see which one will work best. They buy a course or two, they start doing all the tactics they make a quiz is they just do all of the things, right.
[00:04:40] But it takes for ever for most of them to get any tangible results, if they get any at all. So why is that? Right? It's because they're doing all those things, things, because they think they're supposed to. Not because they have a strategic plan for leveraging those and understand the purpose between each of the pieces and how they all work together.
[00:05:03] Right. They think they need to be doing those things because yeah. See other entrepreneurs, they follow doing them and they want to be that kind of successful entrepreneur. They w they do what they think a successful entrepreneur is supposed to do because they so desperately want to be successful.
[00:05:22] But, like I said, they don't understand the big picture. They have no idea what the strategy is behind all the moving pieces. So they aren't getting results. In fact, this is why most of them feel imposter syndrome. they second guess themselves all the time, they don't feel like they're good enough or legitimate.
[00:05:38] because frankly they're super busy doing quote unquote. All the right things, but they are making any money because they're missing the most important part. Right. And in some cases they may even start to wonder if it's their own fault. Like they might start to think that maybe there's something inherently wrong in them that is keeping them from their success.
[00:06:00] Like maybe they don't have what it takes or maybe the aren't good enough or maybe they aren't smart enough to make this happen. Or maybe they're not working hard enough and just need to hustle, hustle, hustle, hustle, hustle more, or make it harder on themselves. You know, whatever they, they overcomplicate things.
[00:06:17] Do you ever feel that way? Here's what I know to be true. If someone doesn't make it in business. It's not usually because they aren't good enough or they don't have what it takes. They just need to get really clear on the big picture strategy and understand how all the moving parts work together. They need that simple step by step plan to follow, and they need to stop trying to do all the things they need.
[00:06:43] Focus. And clarity and they need to stop second guessing themselves and overcome any fears, holding them back and start taking interest. Intentional action. It's amazing how much people do because they think they are surprised host you in order to be a good so, and so in fact, some people build a pretty successful business, just trying to do what they think they're supposed to do.
[00:07:05] So you can have some level of success here, but it definitely can be very limiting. You know, I was talking to a person earlier this week on a clarity coaching consultation call, where we were seeing if it would be a good fit for us to work together. And, , they were actually thinking about changing their entire product and business model.
[00:07:28] Because they thought they had to do it in order to be a successful entrepreneur, even though they didn't really want to serve these new clients and they didn't really want to do it that way at all. In fact, if they had made this pivot, that would have been a huge mistake because it wasn't what they were passionate about.
[00:07:45] It didn't align with their deeper purpose or who they were. And they just thought that in order to be the person they wanted to be to be this successful entrepreneur, this is what they had to do because that's what so many people around them we're doing. So I offer clarity coaching days to help people create that step-by-step strategic plan to become the successful and bright entrepreneur that they want to be.
[00:08:10]And when I talk about how I help someone go from just throwing things against the wall and hoping one of them sticks to building an intentional plan that helps them become the profitable entrepreneur that they want to be. It's far more compelling than just talking about how I can help them get more members or make more money or grow their email list.
[00:08:30] You see that it's a subtle difference, but it's a powerful one. You know, I'm not just talking about the results. I'm talking about the identity. That they want to have and how I can help them become that person. This is why I base my entire bright future method of running a business on helping someone experience real transformation from.
[00:08:52] the stuff that you're selling, right. And when you shift your own marketing to speak to your clients, bright future identity, whatever it is, cause it will be different for all of us and the clients that we want to work with. It's going to help you stand out and shine bright in a sea of noise.
[00:09:10] This is what we can, you'd separate ourselves from all of that. And frankly, as a side note, this is also what allows you to speak to more than just one ideal client. So as long as they all have the same bright future identity, and they all want to have that identity in the future, if you focus your messaging on that, and that's the primary driver, you can actually connect with a far broader audience and expand your market base.
[00:09:37] Even if that ideal client right now, Looks very different from each other. Cause the thing they have in common is who they want to become. So here's what I want you to do. Give it a try. Let me know how it goes, shift some of your messaging, start talking about that, the person that they can become, and then let me know how it goes.
[00:09:57] You can send me a DM on Instagram at Jamie M Swanson. I'll put that in the show notes as well. So you have that there and just let me know how it goes, because I know that this is subtle. But it's powerful. It's so incredibly powerful and most people don't get it at all. So if you find yourself listening to this and thinking, man, okay, I want to be that entrepreneur that Jamie's talking about.
[00:10:24] I'd love to work with her to get even more clear on my messaging and, you know, learn more about this bright future method and how you can use it in your own business. and you already have a product or service that gets people results. I would love to help you. , right now I'm doing it. Clarity coaching day is helping bright entrepreneurs who not only want to make a profit, but want to make a real impact in the world with their business.
[00:10:47] I'd love to help you do that. I'd love to help you create messaging. That's going to grow your business impact and grow. the impact you're having on the world, not just in your business. So if you're interested, all you really need to do is go down into the show notes, find my contact information, and then.
[00:11:05] Send me a message. Tell me what you'd like to do if I have any open spots available. Cause I'm only doing two of these per week. We will set up a free 30 minute call will where I will ask you a bunch of questions about your business to help discover, where you should be focusing your business right now.
[00:11:22] And, make sure that it's a good fit for us to work together because I absolutely only want to work with people that I know can make their money back from the clarity coaching day. Very easily once they implement the plan. if we both feel like it's a good fit, then we'll schedule a clarity coaching day with each other and we'll work together to create a step by step plan for helping you create the business that you want to create.
[00:11:46] We can clarify your messaging to help you stand out from all the other people who are trying to sell it to the same people that you are. And we can use that bright future method to really become clear on who you're going to help people become and how to get them to that point. Okay. How to shift your messaging, how to change all that, how to communicate it in a way that builds desire for whatever it is that you're selling.
[00:12:12] So just head on over to the show notes right now, send me a message. If you found this helpful would love it. If you'd subscribe to the podcast, if you haven't already so that you never miss an episode. And if you would leave a review would be really, really appreciate, you know, if you've got a friend, you can always tell them too, that would be awesome.
[00:12:28] Would really love to grow this podcast. If they are the kind of person who really wants to make a difference in the world, because that's who I want to work with. And that's who lights me up most. So we are brighter together. My friend, the world needs us and our businesses, so let's go and make it brighter.

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