SWIPE THIS: Content that Creates Desire for Your Product

Interested in working with me? Send a message to me on Instagram at @jamiemswanson and let's see if it'd be a good fit!

Show Transcript:

When I was first starting out, I just created how to content. That was super helpful for my people, but that didn't build desire for my products, but now everything is different. The brightest entrepreneurs know how to make content that both creates desire for their product, builds up their authority as the expert and provides real value to the person it's created for want to know how.
[00:00:27] I will tell you, in this episode, most entrepreneurs when they're first starting their business, feel like they need to create how to content so that they can teach their audience how to do a specific thing. Number one, it does prove their expertise. And so it shows that they are an authority worth following. That's definitely true. And two, it does give a ton of value.
[00:01:22] But if you share too much, you might only attract freebie seekers and not actual buyers. They may not even need your product if you give them so much on the front end. And this is something that I see happening all the time, people get so much free content because the entrepreneur really wants to prove that they know their stuff that.
[00:01:46] They it's, it's overwhelming. They get full, they don't need your product because they can't even get through all of your free stuff. So how do you know how much to share for free and what should be reserved for your paid customers? And know it's not just giving away the what and selling the, how, like so many people teach in the online marketing space.
[00:02:09] How do you intentionally build desire for your products and each piece of content you create? Well, first you enter the conversation that they're having in their minds so that you can attract the right kind of person like we discussed in the last episode, this, you create transformation based content that helps them become the bright future identity. They want to be that I talked about an episode three of this season, just a few episodes back.
[00:02:39] They aren't that person yet, but becoming that person would make their future brighter. That's why I call it the bright future identity. It's basically why they feel imposter syndrome. So for example, maybe they're an entrepreneur, but they don't feel like a legitimate entrepreneur yet because they're just starting out and haven't had enough success in their minds to feel like a true entrepreneur.
[00:03:03] They feel like an imposter. So when you're content, you want to highlight the transformation that needs to happen for them to get from where they are now, to where they want to be in order to become that bright future identity. And you want to position your unique product or service as the way to get that transformation and become the person they're dreaming of being.
[00:03:25] Okay. So let's use the first episode I recorded in season three, as an example, where I shared my plan from going from zero to $30,000 per month in just 90 days. Now I entered the conversation by talking about pivoting, due to COVID, which lots of people are dealing with right now. My goal is to get entrepreneurs, to hire me for a clarity coaching day.
[00:03:49] And to help them create a step by step strategy that they can be confident in and follow to grow their business. Something that's completely aligned with who they are and customized so that they get the most results as easy as possible for them. So I talk about the difference between where I was when I was first starting out and where I am now as a bright entrepreneur who gets it, it and has been successful in the past.
[00:04:15] I shared how I'm doing things differently and hope to make 30,000 a month in less than 90 days after starting over completely from scratch. And I shared what I know now that makes is it truly feel possible versus who I was. It was when I was just starting out and couldn't even fathom making $30,000 in a month.
[00:04:36] So when I explained that having a clear step by step plan, that fully aligns with who I am and that I can follow confidently without second guessing myself. And when I explained that that makes all the difference, , it just built huge desire for people to have that because really. That does make the difference.
[00:04:55] That is the massive difference between now and then. So naturally for people who I want to be a successful bright entrepreneur, but who don't have that clarity. And aren't sure if they're doing it right, or why things aren't working the way they hoped they would, they want to have a plan to like, of course they want to have that certainty.
[00:05:15] So I implicitly highlighted where they fall short and I'm offering my product. As the way to transform them into this successful bright entrepreneur, they want to be. Plus I've proven my expertise by clearly showing the difference between the two, right. I've offered to help them create their own plan for their own business.
[00:05:35] So they can be that bright entrepreneur as well. Do you see how powerful that is? I mean, I know that that's just laying out what I did, but
[00:05:43] when you consistently create transformation based content that helps them see how to become the bright future they want to have and position your unique product or service as the best way to get there. It really makes people want to buy your product and when they want your product and believe it can help them become the person they want to be. They will rearrange their budget to find a way to pay for it and make it work. Trust me on this one, I have seen this several times over.
[00:06:11]You simply need to contrast the difference between who they are now and who they want to become and tell them how your product can help them get there. Here's the real key. Don't just focus on what they need to do, but focus on identity shifts and beliefs as well. Our identity isn't, it's what we do.
[00:06:28] It's also what we believe, feel, and understand. It's so much deeper than what we just do. Then don't forget the most important part. Right? You've got to put a call to action at the end to tell them what you want them to do next. So if you're doing this right, it's going to make people want to buy your stuff.
[00:06:48] If you're running a closed membership, or course that's not open right now where they can't buy it, then make sure to tell them how to join your waitlist. Or how to get involved in any of the free communities you have or if they can purchase it right now, tell them how to do that. I use a similar format, almost every time for these podcasts, with just small changes, I call it my transformation based content framework. You enter the conversation. You show the transformation between where your client is now and how they can become the bright future identity.
[00:07:19] Then you position your stuff as the way to bridge the gap. And you follow that up with a call to action, telling them. What steps to take next. It's so easy and non pushy, and it makes people want to do it. They want to buy your stuff. They want to do whatever it is you're calling them to do in the call to action.
[00:07:39]Have you noticed how I do this naturally and confidently at the end of every episode? Do you invite people to hire me for clarity coaching day, listen, closely, watch what I'm doing. Right. Think about how it would feel if you had this complete content strategy that attracts the right people, builds desire for your product and gets them to become more and more engaged in your business.
[00:08:00] So, if you can see how valuable that would be to your bit business, how much time and second guessing it save you. And if you already have a product that gets your customers results, just know you don't have to create this strategy alone. Let me help you. You, I am insanely talented at it and I can walk you through creating a content strategy that best uses this transformational content, same work.
[00:08:25] Right? So. If you are a bright entrepreneur who doesn't just want to make a profit, but really wants to make a real impact in the world with your business. I'd love to help you do that. If you want to stop second guessing yourself and have that step by step content plan, that's fully customized to be lightened easy for you.
[00:08:44] Just check out the show notes, to get my contact information, send me a message, letting me know you're interested. And if I have any open spots, which I only have two per week, so. Often they're booked, but if I do have any that are open, we will set up a free 30 minute call. We're all asking you a bunch of questions about your business to help discover where you should be focused in your business right now.
[00:09:07] And if I can help you reach your goals, if we both feel like it's a good fit, we're going to schedule a clarity coaching day with each other and create a step by step strategy for you to follow it, to grow your business. So just head on over to the show notes right now and send me a message. By the way, if you're new around here and found this helpful, please take a moment to subscribe right now.
[00:09:28] So you don't miss any future episodes. It means a ton. If you took a moment to also leave a review, but at the very least subscribe, I will occasionally be reading some reviews here on the podcast. And I would really love to feature you like this one from beta, who was one of my bright future method, workshop students.
[00:09:46] So she gave me five stars. She said so refreshing and much needed for entrepreneurs. I love this podcast. Jamie is so down to earth, funny and real about the strategies entrepreneurs face and how to overcome them. There are so many amazing nuggets of info and helpful advice in every single episode. She doesn't waste any time with fluff or super long intros.
[00:10:09] She dives right into the topic at hand, and isn't afraid to share examples of ups and downs from her own business. Peter. Thank you so much for your kind words and for leaving a five star review, it's been awesome to watch your journey for the rest of you. I hope you found this helpful and we'll check out the show notes and consider hiring me for a clarity coaching day.
[00:10:29] I would love to work with you and make things clear for you and help you have a strategy for making the most of this transformation based content framework. Take it, use it, try it, see how it works for you so that you can make. A bigger impact in the world. We are brighter together. My friend, the world needs us.
[00:10:47] So let's make it brighter.

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